Distrito T-Mobile Transforms Puerto Rico's Entertainment and Events Scene

October 6, 2021

Famous for the fortifications, cobblestone streets and colorful Spanish Colonial buildings of Old San Juan, founded in 1519, Puerto Rico is also becoming a favorite for something brand-new, and it’s as vibrant and infused with local heritage as the historic district. Distrito T-Mobile, a five-acre entertainment complex that was being unveiled in phases right across from the Puerto Rico Convention Center, is now fully open, taking the experience for residents, visitors and event attendees to new heights.

"In celebrating the opening of Distrito T-Mobile, we share with the world our goal of revolutionizing how people enjoy and pursue new experiences in Puerto Rico, while maintaining the authenticity that makes our island special,” said Federico Stubbe Jr., CEO of PRISA Group, the developer and principal investor of Distrito T-Mobile.

The 500,000-square-foot district features a hotel, 12 gastronomic concepts, a music hall, a high-tech central plaza, an urban adventure park, movie theaters and various art installations, all of which give attendees an abundance of options for afternoon and evening diversions as well as options for private events and group dining.    

“We've created a stunning, innovative entertainment complex that naturally injects the flavor and essence of local culture, traditions and talent for a global audience," Stubbe said.

Corporate Event News attended the recent grand opening of Distrito T-Mobile, and that innovation, talent and local culture were on full display in Popular Plaza, the heart of the district, which lit up with 14,500 square feet of LED screens and resonated with the rhythms of traditional bomba and pena music and dance, as well as salsa and bachata.

The organizers pulled out all the stops for the last surprise performer—the island’s own mega-star, Luis Fonsi, who belted out two of his hits, Despacito and Echame La Culpa, to a cheering crowd.

The entire event was a testament to the complex’s ability to deliver distinctive, fully curated, locally inspired entertainment experiences and events.

Opening ceremony

Distrito T-Mobile was designed to make Puerto Rico the top world-class entertainment destination in the Caribbean and breathe new life into the convention center district, according to Brad Dean, president and CEO of Discover Puerto Rico.

“It’s going to be a game changer not only for leisure travelers but for meeting and convention planners and organizers of events, and in many ways, it already has been,” Dean said. “If you’re organizing a meeting or a trade show, you have the Puerto Rico Convention Center, the largest, most technologically advanced convention center in the Caribbean, with a strong commitment to sustainability, but outside of that, there wasn’t a lot there other than a few hotels and of course, the proximity to Old San Juan.”

Now, in addition to the historic heart of the city nearby, attendees, exhibitors and organizers can simply walk across the street from the convention center or their hotel for some truly authentic dining and entertainment experiences.

“You have this highly experiential entertainment destination now that offers tremendous gastronomy, as well as great reminders of the history, arts and culture of the island,” Dean added.

Distrito T-Mobile highlights include the following:

Aloft San Juan: The first Aloft hotel in the Caribbean features 177 guest rooms, 3,500 square feet of meeting space and an elevated outdoor pool that overlooks the convention center.

Coca-Cola Music Hall: A mixed-use showroom for up to 5,000 spectators, Coca-Cola Music Hall hosts concerts, fashion shows and festivals, and it can also accommodate a variety of private events. 

Popular Plaza
Popular Plaza

Popular Plaza: The high-tech, 50,000-square-foot Popular Plaza accommodates up to 900 people and boasts a center stage with a digitized system comprising more than 14,000 sq. ft. of LED displays. The plaza is the public social center of the complex, but it can also be used for events on a case-by-case basis.

ToroVerde Urban Park
ToroVerde Urban Park

 

ToroVerde Urban Park: Ziplines, a rock-climbing wall and mazes provide adventurous diversions and unique teambuilding experiences for groups at ToroVerde Urban Park. The park’s two ziplines include Sky Bull, which starts from a 90-foot-tall launch tower and has three cables from 150 to 400 feet long that give participants an aerial tour of Distrito T-Mobile, and Blazing Bull, which sits at a height of 120 feet and has a 900-foot-long cable that zips participants into the convention district and a 600-foot-long cable back to Distrito T-Mobile. The park also features Bull Maze, a ropes course consisting of 40 obstacles, and Pico Del Toro, the largest rock-climbing wall in the Caribbean.

La Central By Mario Pagán
La Central By Mario Pagán

 

Restaurants: The complex features an eclectic mix of 12 dining options, all of which are unique to the island and none of which are chains. Some are available for private events and group dining. Among the highlights are La Central by Mario Pagán, which features authentic flavors of Puerto Rico and is inspired by the island’s sugar mills, rum distillation towers and aging barrels, as well as the cultivation of cane, coffee and tobacco; Sazón Cocina Criolla, a modern representation of Puerto Rican cuisine; and Barullo Taberna Española, a food hall-style market that pays tribute to the island’s Spanish roots.

Primary story photo: Puerto Rico musician Luis Fonsi

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? 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Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.