Diversified Business Communications Buys Pri-Med USA

November 20, 2011

Portland, Maine-based Diversified Business Communications has purchased the Pri-Med brand and U.S.-based assets from MC Holdings Corporation.

Founded in 1994, Pri-Med is a primary-care focused media network in the United States with more than 50 annual live medical educational conferences and digital properties.

“This acquisition fulfills two strategic goals by expanding our medical portfolio and growing our U.S. operations,” said Nancy Hasselback, president and CEO of Diversified Communications, the parent company of Diversified Business Communications. “We launched our Canadian medical event business in 2003, and it has had incredible growth.”

She added, “We look forward to leveraging our content and strategic leadership to bring the leading medical events to North America and expand the brand internationally."

Pri-Med’s founder, John Mooney, will rejoin Pri-Med as CEO with his former management team, Lynn Long and Dix Wheelock.

“The ever-changing environment of continuing medical education for physicians and allied professionals provides a great opportunity to expand on Pri-Med's wonderful platform of educating primary care clinicians to include education for specialists and for patients and their families,” Mooney said.

He added, "Medical knowledge is global, but the delivery of great care is still local; it is our goal to improve the education and the communication between and among all healthcare stakeholders one market at a time in the United States and around the world. I am excited to be leading this brand and to be working with my longtime friends at Diversified.”

Pri-Med’s network serves doctors, physician assistants, nurse practitioners and other caregivers, and through its CME course offerings, it educates more than 50,000 primary care clinicians annually representing 1 million hours of CME credits.

Diversified currently operates more than 20 primary care and medical specialty events in Canada under the leadership of managing director Bob Macgregor, who will partner with the returning management team to provide strategic direction for the new division that will continue to be based in Boston.

In addition to health care, Diversified serves a number of industries including technology, retail, food and hospitality and business management solutions. Besides the U.S., Diversified operates divisions in Australia, Hong Kong, India, the United Kingdom and Canada.

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.