EEAA Applauds Expansion of Melbourne Convention and Exhibition Centre

July 11, 2018

The Exhibition and Event Association of Australasia (EEAA) welcomes the expansion of the Melbourne Convention and Exhibition Centre (MCEC), making this venue Australia’s largest convention and exhibition space.

Acting Premier the Hon. James Merlino MP and Minister for Tourism and Major Events, The Hon. John Eren MP announced the opening of MCEC’s new event space July 8.

The $205 million expansion results in a 25 percent increase in event space, adding 20,000 square metres, taking MCEC’s total size to 70,000 square metres.          

One highlight of the expansion is the Goldfields Theatre, a 9000 square metre multi-purpose event space with a retractable 1000 seat theatre. Other spaces include new exhibition halls, the Eureka meeting rooms, an outdoor terrace area, Sovereign Room banquet space and Goldfields Café and bar.

“We have delivered a world class facility that is functional, adaptable and aesthetically pleasing with a quality and sophistication that reflects Melbourne,” said MCEC chief executive, Peter King.

He added, “Customer experience was front of mind when planning the design – we wanted to ensure our facilities suited the needs of our customers, rather than constraining them to fit within our space”.

EEAA Chief Executive, Joyce DiMascio, says that the expansion will add further capacity and flexibility for both national and international clients.

“The increased event space is anticipated to attract more events to Australia and improve our business events competitiveness. Around the country State Governments are all being asked to consider the venue requirements for the business events sector in the future,” she added.

“This latest investment by the Victorian Government will help the exhibition and events industry enormously and demonstrates the State’s continued recognition of business events as a driver of the Victorian economy, “Joyce DiMascio said. 

“It is an exciting time for MCEC and we look forward to working closely with them to leverage their expansion as an opportunity for the industry,” DiMascio concluded.

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Partner Voices

Visit Dallas is thrilled to announce the approval of a 2.5 million square-foot convention center with 800,000 square feet of exhibit space and 300,000 square feet of breakout area, including 160,000 square feet of ballroom. “This news is a game changer for Dallas and will put our city on the map as the preeminent large-city convention and meeting destination in the nation,” said Craig Davis, Visit Dallas President & CEO.