Encore Event Technologies Continues to Expand in the Asia-Pacific Region

July 11, 2018

Encore Event Technologies, a global provider of audiovisual (AV), event technology and production services for some of the world’s largest hotels and corporate clients, has aligned Staging Connections’ name and brand with Encore.

Earlier this year, Encore announced the rebranding of ETG Staging Connections in China to the Encore brand. The addition of the Staging Connections team in Australia, New Zealand and Fiji completes the rebranding process.

Staging Connections is the region’s leading provider of in-house event services, technology and event staging services.

Becoming aligned under the Encore umbrella will improve the company’s staging and event production service offering and will bolster the brand’s competitive advantage to service event planners and premium hotels worldwide.

Encore Event Technologies is owned by The Freeman Company, which also includes Freeman, the world’s largest brand experience company, in its portfolio.

Tony Chamberlain, managing director of Staging Connections, believes the adoption of the Encore brand will be key to future success, as well as a distinct advantage for clients.

“As we expand throughout the Asia-Pacific region, we will continue to offer our network of partners and clients unmatched expertise, quality services and global resources. A single brand reflects the mutual values of both businesses and will enable us to truly function as one of the largest AV and event production networks within the industry. What won’t change is the quality of service our clients receive, or the talented team who deliver our clients’ events.”

Encore has grown significantly in Asia with in-house AV services in Malaysia, Singapore, South Korea, Taiwan, Thailand and the Philippines. The business also has locations throughout the U.S. and Mexico.

Ken Sanders, CEO of Encore, also commented on the recent developments: “The rebranding of Staging Connections will provide our venue partners and clients with a single global resource that reflects our unwavering commitment to elevate their brand experience. We are very excited about the opportunities in the Asia-Pacific region — it represents the fastest-growing market in our industry and creates unmatched opportunities for our customers to build their brands through live events on a global stage.”

Sanders continued, “We have worked with the Staging Connections team for many years and are delighted to be able to bring their industry and technical expertise, talented staff, and customer-first philosophy fully into the Encore brand.”

The rebranding will not affect day-to-day operations and will serve to enhance the offerings available to existing clients.

Add new comment

Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.