Fern Launches Exhibitor Success Program

May 18, 2022

Fern, a leading provider of exhibition and event services, partnered with Stephan Murtagh, The Exhibition Guy, delivering strategy and training for organizers, exhibitors and contractors, to launch the Fern Exhibitor Success Program. 

The collaborative initiative provides a series of custom webinars and one-to-one coaching sessions that event organizers can provide to exhibitors to help them have a more robust and rewarding event experience.

The Fern Exhibitor Success Program offers three levels of engagement and training options, including the following custom webinars:

  • The 7 Steps to Exhibition Success, which takes the exhibitor on the journey from pre-show planning to on-site and post-show follow-up to enhance their return on investment and return on objectives.
  • The 9 Key Things for Last-Minute Trade Show Marketing Success, which builds on the seven steps by focusing on the small yet hugely essential things an exhibitor can do in advance of the show to attract key buyers.
  • All These Leads, Now What—What to Do After the Show, which focuses on post-show strategies and best-practices for lead follow-up and conversion.

In addition to the webinars, event organizers have the option of purchasing blocks of one-to-one coaching that they can make available to exhibitors.

According to Jim Kelley, vice president, marketing and industry relations for Fern, the success of an exhibitor's experience at an event is something that also benefits the organizer, and Murtaugh understands what it takes to be successful on both fronts.

“Now our event organizer clients can pass his expertise along to their exhibitors to provide a meaningful and tangible return that will result in higher exhibitor satisfaction levels, retention and new sales,” Kelley said.

Murtaugh added that the two companies’ visions for exhibitor and exhibition success are very much aligned.

“This made it an obvious choice for both businesses to not only add value to their clients but to make the exhibition industry an even better platform for all stakeholders,” Murtaugh said. “We look forward to working with the team at Fern on this unique and exciting partnership.” 

Fern has more than 100 years of experience in event strategy and production. The company produces more than 1,400 trade shows and corporate events per year. 

The Exhibition Guy has more than 28 years of experience in the exhibition business. The company’s training for exhibitor strategy includes setting key objectives, pre-show marketing, stand design and layout, engaging visitors, sales tips and securing real leads. 

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact