Freeman’s Upgraded Conference Solutions Set Up Speakers for Success

November 2, 2018

To help speakers to overcome the challenges of audience engagement and presentation logistics when presenting at an event or trade show, Freeman has simplified the presentation process by upgrading two of its conference solutions and rebranding them to the Sync second-screen platform and the Orchestrate presentation optimization tool. 

“With the upgrades to our Sync and Orchestrate digital tools, we’re helping to simplify presentation logistics and we’re providing new, engaging ways for presenters to interact with their audiences in real time,” said Richard Maranville, chief digital officer at Freeman. 

He continued, “Together, our upgraded conference solutions help set speakers up for continued success, both during their presentations and afterward when valuable audience data can be analyzed and utilized to craft future sessions.” 

Designed to increase live event engagement and presenter effectiveness, Sync (formerly FXP | touch) is a second-screen platform that creates two-way dynamic participation between presenters and audiences.

Sync’s new upgrades enable presenters to record interactive presentations for on-demand viewing, allowing attendees who missed a live session to still view and interact with a presentation as if taking place in real-time. 

Gamification features have also been added to the platform, enabling presenters to incorporate fun, interactive elements to their presentations. 

Sync also enables the continuous collection and analysis of valuable audience interaction data, equipping presenters with actionable insights they can harness to create more impactful real-time conversations and make improvements on the fly as well as for future presentations. 

Engagement data can then be viewed in aggregate or segmented by live or on-demand data, enabling presenters to focus in on specific information if desired. The web-based solution is easy to implement and scales to any audience size. 

With Sync, Freeman also provides advanced technical infrastructure and onsite support staff to help set up the tool and keep it running seamlessly. 


Orchestrate (formerly Presentation Management) enables the easy organization of electronic materials for seminars, training sessions and other similar events. 

Besides allowing presenters to easily upload their presentations in advance or at the show site, allowing for seamless network transfer of the presentation to the right meeting room at the right time, the solution not only simplifies the delivery of presentation materials but also ensures greater efficiencies that can lead to higher quality meetings. 

Orchestrate’s new upgrades include a redesigned, more intuitive interface, on-the-go access with a mobile-friendly design and new functionality for Mac users with support for Keynote files. 

In addition, presenters can quickly and easily submit files with a drag-and-drop uploader, while event managers can enjoy a new management dashboard and reports, the ability to quickly pinpoint sessions that do not yet have files, faster access to meeting information and a clean layout for better event branding. 

While each solution provides unique benefits, presenters and show managers can achieve the best results by pairing Sync and Orchestrate together. 

By combining the digital tools, show managers can be assured that the proper documents are being automatically delivered to the correct session and room, thus saving and freeing up time to focus on other critical aspects of an event. 

Together, the cross-platform, secure file sharing between Sync and Orchestrate helps simplify presentation logistics. 

The two platforms combine with OnlineEvent, Freeman’s event-based content-monetization and eLearning web portal, to create a comprehensive suite of conference solutions created to help event organizers extend audience conversations beyond their presentations. 

“There is a growing need for communication and collaboration in the event industry,” Maranville said. “Event organizers are constantly looking for ways to better engage with their audiences and today’s innovative digital solutions are helping to pave the way toward more meaningful interactions while also streamlining processes.”

He continued, “Integrating both Sync and Orchestrate eliminates the need for presenters to upload their presentations (and support documents) to multiple applications, allowing them to spend more time focused on audience engagement and less worrying about the logistics of their presentation.”


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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.