The Future of Audience (or Attendee & Exhibitor) Management and Engagement - A2Z’s Event Portal
Sponsored article by Personify
As part of a $19 million investment in their event management solutions, A2Z Events has launched the A2Z Events Hub. This one-stop location is a dynamic portal for each event’s exhibitors, attendees, and speakers. The hub is designed for today’s post-pandemic audiences with features to drive adoption, increase revenue and lessen the burden on event managers.
Solving Exhibitor & Sponsors’ Biggest Pain Points
With exhibitors and sponsors driving a large portion of events revenue, the self-service portal is tailored to them with an easy-to-use interface and one centralized location to manage their digital presence at the show. Exhibitor setup is fast and easy to encourage full completion of exhibitor tasks and capture additional revenue opportunities. Exhibitors are provided detailed analytics around attendee interactions, such as advertisement clicks, page views, and product views. Show Organizers can track exhibitor progress to ensure complete profiles and robust content to increase value for the exhibitor and engagement from potential buyers.
Creating a Conference and Call for Papers Built by Speakers for Speakers
Content is still a primary driver for attendance at events – and for conferences and trade shows, the A2Z Portal offers robust and configurable conference and call for proposal tools. The portal makes managing submissions, building session calendars, and coordinating speaker assignments a breeze. For education managers, it allows the design of a proposal process that is intuitive to navigate and provides step-by-step completion criteria – critical elements to a successful and problem-free call for papers. Once a call is complete, the tools are designed to deliver a seamless proposal to session workflow, a tailored session calendar, session management permissions, and a speaker portal to minimize the effort for education teams. The self-service speaker portal allows for speaker profile completion tracking.