The Future of Audience (or Attendee & Exhibitor) Management and Engagement - A2Z’s Event Portal

June 15, 2023

Sponsored article by Personify

As part of a $19 million investment in their event management solutions, A2Z Events has launched the A2Z Events Hub. This one-stop location is a dynamic portal for each event’s exhibitors, attendees, and speakers. The hub is designed for today’s post-pandemic audiences with features to drive adoption, increase revenue and lessen the burden on event managers.

Solving Exhibitor & Sponsors’ Biggest Pain Points

With exhibitors and sponsors driving a large portion of events revenue, the self-service portal is tailored to them with an easy-to-use interface and one centralized location to manage their digital presence at the show. Exhibitor setup is fast and easy to encourage full completion of exhibitor tasks and capture additional revenue opportunities. Exhibitors are provided detailed analytics around attendee interactions, such as advertisement clicks, page views, and product views. Show Organizers can track exhibitor progress to ensure complete profiles and robust  content to increase value for the exhibitor and engagement from potential buyers.



Creating a Conference and Call for Papers Built by Speakers for Speakers

Content is still a primary driver for attendance at events – and for conferences and trade shows, the A2Z Portal offers robust and configurable conference and call for proposal tools. The portal makes managing submissions, building session calendars, and coordinating speaker assignments a breeze. For education managers, it allows the design of a proposal process that is intuitive to navigate and provides step-by-step completion criteria – critical elements to a successful and problem-free call for papers. Once a call is complete, the tools are designed to deliver a seamless proposal to session workflow, a tailored session calendar, session management permissions, and a speaker portal to minimize the effort for education teams. The self-service speaker portal allows for speaker profile completion tracking.

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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.