HCEA's Healthcare Convention Marketing Summit Highlights Sunshine Laws, Technology
January 23, 2012
The Healthcare Convention & Exhibitors Association recently wrapped up its one-day Healthcare Convention Marketing Summit Jan. 19 in Boston with sessions focusing on everything from the federal sunshine laws to using technology as a learning tool.
The day kicked off with an opening general session, ﾓFrank Talk About How Physicians Value Medical Meetings and Conventionsﾔ, where people heard candid firsthand accounts of what healthcare professionals do and don't find effective in healthcare exhibitions.
In addition, the discussion explored the healthcare professionals' reactions to marketing legislation that impacts how they can interact with exhibitors and gave attendees the opportunity to ask questions.
The discussion was moderated by Christine Farmer, senior convention manager of Sanofi, and panelists included Dr. Beverly M.K. Biller, FACP, Professor of Medicine, Harvard Medical School, Neuroendocrine Unit , Massachusetts General Hospital; Dr. Richard V. Aghababian, FACEP, Professor of Emergency Medicine, University of Massachusetts Medical School, and President-Elect, Massachusetts Medical Society; and Ayguen Sahin, PhD, Instructor, Molecular Oncology Research Institute, Tufts School of Medicine.
Attendees also had a choice between two morning breakouts, ﾓThe Master Plan: Shifting to a Strategic Marketing Mindsetﾔ, presented by Roger May, senior director of U.S. marketing, Siemens Health Services, and ﾓTechnology Mash-Up: Using Technology as a Learning Toolﾔ, presented by Laine Mann, senior manager, Pfizer U.S .Commercial Operations; Diane Benson, manager, conventions, GE Healthcare; Gregg Lapin, Director, division of meeting services, American Osteopathic Association; and Joe Federbush, vice president, sales & marketing, Exhibit Surveys and moderated by Chip Carman, global accounts director, Blue Telescope.
The afternoon general session focused on transparency in healthcare exhibiting and highlighted labor practices, surcharges, zero balance sheets for associations, utilization and importance of exhibitors' advisory councils, as well as others related topics.
Two afternoon breakout sessions included ﾓShedding Light on Sunshine: An Open Discussion about What the Law Means to Youﾔ that focused on how the law impacted healthcare exhibitors,and another session on trends in global exhibiting that included discussing recent regulatory changes outside of the U.S.
Lastly, the final breakout session of the day – ﾓFair Market Value: Case Studies for Creating a Formula that Works for Youﾔ - helped healthcare exhibitors take a look at how to determine what shows were a good fit for their companies.
Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates.
Water Stewardship Efforts
MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship.
In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step.
MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas.
MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030.
From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts.
Caring for One Another
MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include:
Unserved perishable prepared foods from events
Perishable unprepared food from MGM Resorts’ kitchens
Nonperishable food items from minibars and warehouses
The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community.
Fostering Diversity and Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.
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