HCEA's Healthcare Convention Marketing Summit Highlights Sunshine Laws, Technology
January 23, 2012
The Healthcare Convention & Exhibitors Association recently wrapped up its one-day Healthcare Convention Marketing Summit Jan. 19 in Boston with sessions focusing on everything from the federal sunshine laws to using technology as a learning tool.
The day kicked off with an opening general session, ﾓFrank Talk About How Physicians Value Medical Meetings and Conventionsﾔ, where people heard candid firsthand accounts of what healthcare professionals do and don't find effective in healthcare exhibitions.
In addition, the discussion explored the healthcare professionals' reactions to marketing legislation that impacts how they can interact with exhibitors and gave attendees the opportunity to ask questions.
The discussion was moderated by Christine Farmer, senior convention manager of Sanofi, and panelists included Dr. Beverly M.K. Biller, FACP, Professor of Medicine, Harvard Medical School, Neuroendocrine Unit , Massachusetts General Hospital; Dr. Richard V. Aghababian, FACEP, Professor of Emergency Medicine, University of Massachusetts Medical School, and President-Elect, Massachusetts Medical Society; and Ayguen Sahin, PhD, Instructor, Molecular Oncology Research Institute, Tufts School of Medicine.
Attendees also had a choice between two morning breakouts, ﾓThe Master Plan: Shifting to a Strategic Marketing Mindsetﾔ, presented by Roger May, senior director of U.S. marketing, Siemens Health Services, and ﾓTechnology Mash-Up: Using Technology as a Learning Toolﾔ, presented by Laine Mann, senior manager, Pfizer U.S .Commercial Operations; Diane Benson, manager, conventions, GE Healthcare; Gregg Lapin, Director, division of meeting services, American Osteopathic Association; and Joe Federbush, vice president, sales & marketing, Exhibit Surveys and moderated by Chip Carman, global accounts director, Blue Telescope.
The afternoon general session focused on transparency in healthcare exhibiting and highlighted labor practices, surcharges, zero balance sheets for associations, utilization and importance of exhibitors' advisory councils, as well as others related topics.
Two afternoon breakout sessions included ﾓShedding Light on Sunshine: An Open Discussion about What the Law Means to Youﾔ that focused on how the law impacted healthcare exhibitors,and another session on trends in global exhibiting that included discussing recent regulatory changes outside of the U.S.
Lastly, the final breakout session of the day – ﾓFair Market Value: Case Studies for Creating a Formula that Works for Youﾔ - helped healthcare exhibitors take a look at how to determine what shows were a good fit for their companies.
Partner Voices
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Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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