How GSCs and Exhibit Companies Are Helping to Construct Makeshift Hospitals

April 2, 2020

The phrase “all hands on deck” has never been more appropriate for this unprecedented time in history, and general service contractors and exhibit companies are stepping up to the plate. Here’s how companies like T3 Expo, Fern Expo, Display America, GES and Willwork Global Event Services are giving back, using their resources at hand to support the work of FEMA, the Army Corps of Engineers, and local and state agencies to help others get through this unimaginable crisis with makeshift hospitals and testing centers.

T3 Expo

The team behind this general service contractor knows every square inch of Javits Center—expertise that came in very handy as the company began using its traditional journey mapping and floor-plan knowledge to help create exam rooms within the convention center when it opened as a temporary hospital this week.

When they got the call from Javits two weekends ago, there was no time to wait: “By Saturday afternoon, [we had] developed preliminary floor plans, renderings, production plans and pricing,” says Chris Valentine, CEO. Just two days later, they were notified they’d be moving forward on this project. The first phase opened March 26, and phase two was handled by GES to support the potential demand at the center. (T3 thought that it was important to spread out the work, according to company officials.) Javits Center is supplying the labor, as they always do, says Valentine, including carpenters, electricians and plumbers to make it possible.

“The fact that the Javits staff, T3 staff and various union members are willing to participate in this effort are a testament to the great people in our industry,” he adds. “This is truly going above and beyond to help our collective community.” 

Fern Expo

“Simply put, we have the equipment that is needed to provide the support; we have employees ready and willing to do the work; and we have the warehousing space to utilize for staging and prep work as needed,” says Jim Kelley, vice president of marketing for Fern. “Those three core resources are currently sitting idle, and coming up with solutions related to the creation of temporary healthcare facilities and other public safety usage was not that big of a leap.”

That’s why Fern has had its general managers in regular communication with the venues in their respective local and regional markets to offer them comprehensive solutions that include partitions and wall systems, furnishings, graphics, crowd control systems, labor and warehousing—effectively the same products they provide customers under normal circumstances. The company has also partnered with EventEQ/LMG to add audio and video conference offerings for larger venues.

“As we take the journey to recovery, the victories and gains may be small, but they are progress,” Kelley adds.'

Updated April 9: Fern Expo has been contracted to provide at least 1,000 temporary rooms for the conversion of the Greater Columbus Convention Center in Ohio to a medical facility. In addition, Fern is constructing screening rooms outside Seattle for Boeing employees to be tested and scanned daily as they report to work; and in Louisville, the company is working with Baptist Hospital to sub-divide existing space to increase patient capacity.

Display America

As the COVID-19 situation got closer to home and Display America’s offices went virtual, owner Carlos Quinones tried to think of ways they could help the community. After some team huddles, they came up with the concept of temporary emergency structures. “As business owners, we can’t wait for the government to do it all—we all need to find ways to do our part and help,” Quinones says.

While following guidance from public health officials and government agencies, DA is primed to give back through equipping local medical facilities with emergency modular structures, informational kiosks, signage, logistics or a simple call for moral support, according to company officials. “We’re confident that in these very difficult times, our company and industry is still capable of lending a hand to local communities,” Quinones adds.

As of press time, DA has been in communication with FEMA, the Army Corps, the Department of Homeland Security, the Office of Emergency Management in Florida and Georgia, and others, working around the clock to provide agencies with information on what DA has to offer. Also added to its product lineup this week: N95 surgical masks, safety goggles, gowns and gloves.


Over the course of nine days, GES has worked with National Health Services in London to convert international exhibition center ExCel London into NHS Nightingale Hospital. Teams spent more than 38,000 hours creating one of the world’s largest ICU facilities, which now has 3,700 beds equipped with ventilators and oxygen. 

“Exceptional circumstances demand an exceptional response, and GES is incredibly honored to support the NHS and its partners in this way,” said Jason Stead, GES’ managing director for EMEA. 

GES supported the project with flooring, stand/bay partition and build, and electrical installation, while Blitz, a GES company, provided audiovisual infrastructure to facilitate daily briefings and support team communications.

Updated April 9: GES has also partnered with three other organizations to help during this time of great need. The company supported the Javits Center team to help expand its medical station, coordinating logistics and installation for an additional 900 patient rooms and 28 nurses' stations. At McCormick Place in Chicago, GES helped to support construction of a temporary hospital of 2,250 patient rooms. Finally, the company also helped in the activation of the Edmonton EXPO Centre in Canada as a temporary day programming facility for the city's homeless population.

Willwork Global Event Services

Updated April 9: When Maryland Governor Larry Hogan announced Baltimore Convention Center would transform exhibit space into medical stations for patients recovering from COVID-19, Willwork Global Event Services hit the ground running to support the efforts. This is just one of many ways the Boston-based general service contractor based is transitioning its event production expertise into areas where fast help is needed.

"We've been aggressively seeking ways to apply our time and talent in support of alternative care operations being set up across the country," says Dave King, president of Willwork. "Partnering with the state of Maryland to build a temporary hospital facility is a perfect fit for our operation and is in line with multiple other projects we are working on across the country."

According to local news reports, the Baltimore alternative care facility is expected to open by April 24.

Does your company have news to share on how you’re helping with hospital buildouts? Please share it with us by emailing Kelsey Ogletree,


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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.