Industry Embraces Upcoming Global Exhibitions Day with Events Planned Worldwide

May 29, 2016

The first-ever Global Exhibitions Day, which will take place June 8, will bring together the global exhibition industry to raise awareness about the value of exhibitions, celebrate the professionals working in the industry and make a new generation of leaders aware of the opportunities the exhibition industry has to offer.

Launched by UFI, the Global Association of the Exhibition Industry, together with association partners from all around the world, Global Exhibitions Day is a combination of efforts from across the exhibition industry.

UFI is coordinating all global efforts from a GED project office it has set up in Paris.

“We are very pleased by the outstanding support we’ve received from more than 30 associations, dozens of UFI members, organizers, venues and service providers and hundreds of individuals,” said UFI President Sergey Alexeev.

He added, “There are many meaningful national and regional projects promoting the value of the exhibition industry, and we are delighted to be able to cater them all under the umbrella of Global Exhibitions Day. This initiative has activated the industry to not only share one cohesive voice but to make all efforts count.”

As one of the synergies and partnerships around Global Exhibitions Day, UFI is happy to share new industry figures that display the direct value of trade shows. Exhibitions take place everywhere – from the smallest market place to the world’s mega venues.

Today, and on every day of the year, an average of 85 major trade shows take place in the economic centers of the world.

Exhibitions engage large crowds. Globally, 260 million people visit major trade shows every year to drive their business forward.

The accumulated space that these major exhibitions allocate to their exhibitors over the course of the year represents a spectacular total surface area of 124 million square meters, the equivalent of 30,000 football fields. Exhibitions generate a substantial amount of business and create valuable jobs.

Annually, visitors and exhibitors spend around €100 billion on and around exhibitions. Globally, 700,000 people get their paychecks through working directly with our industry.

UFI is supporting and connecting numerous efforts and events to mark Global Exhibitions Day. National events are set to take place in more than 20 countries.

These include a Conference and Gala Dinner in Hong Kong organized by the Hong Kong Exhibition & Convention Industry Association (HKECIA).

The Thai Exhibition Association (TEA) will coordinate a "Power of exhibitions" forum with courses on topics such as "How to exhibit".

Meanwhile, in Australia, special “spotlight events” will be organized through the Exhibition & Event Association of Australasia (EEAA) in connection with their annual Leaders Forum.

A conference is taking place in Moscow, initiated by the Russian Union of Exhibitions and Fairs (RUEF). The Central European Fair Alliance (CEFA) will arrange specific lobbying actions.

In Paris, the Union Française des Métiers de l’Evénement (UNIMEV) will coordinate a “Global Exhibitions Day Run”.

In the U.S., exhibition industry professionals will talk to lawmakers on Capitol Hill at the US Exhibition Day, together with an alliance of associations brought together by the International Association of Exhibitions and Events (IAEE).

And Germany’s Institute for the Trade Fair Industry, part of AUMA, will host a special open house for professors and students.

Besides these national activities, many exhibition organizers, venues, and service providers are preparing their own company-wide activities for Global Exhibitions Day.

To view the full list of actions reported to the GED project office at UFI, please go to www.ufi.org/ged, where the list of activities is updated on a regular basis.

The Global Exhibition Day was launched in January 2016 by UFI and a task force of partner associations: UFI (Global), AAXO and EXSA (South Africa), AEFI and CFI (Italy), AEO (UK), AFE (Spain), AFECA (Asia), AFIDA (Central & South America), AMPROFEC (Mexico), AOCA (Argentina), AUMA and Fairlink (Sweden), FAMAB (Germany), CAEM (Canada), CEFA and CENTREX (Central Europe), EEAA (Australasia), EEIA (EU), HKECIA (Hong-Kong), IAEE and SISO (USA), IECA (Indonesia), IEIA (India), IELA (Global), IFES (Global), LECA (Lebanon), MACEOS (Malaysia), MFTA (Macao), PCEI (Poland), RUEF (Russia), TEA (Thailand), UBRAFE (Brazil) and UNIMEV (France). For more information, please visit www.ufi.org/ged or contact the UFI headquarters at GED@ufi.org.

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? 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As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. 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Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.