InsightXM Launches Event Data Analytics Package Tailored to Event Planners
December 14, 2017
San Francisco-based data technology company, InsightXM, has unveiled a new insights package designed for event planners and marketers seeking powerful, easy-to-access data analytics.
The InsightXM Analytics Essentials package provides a fixed price and quick access-to-data analytics tool tailored to help planners better understand their event audiences, uncover hidden opportunities and identify weaknesses.
With the Essentials platform, users can:
- Discover trends that span across different events
- Understand audiences to better design future events
- Carry out real-time, complex analysis
- Avoid the limitations and complications of Excel spreadsheets
After launching its parent product, InsightXM, at IMEX America in October, the company accelerated development of Essentials with the goal of launching it in time for the new year.
“We’ve learned a lot from interacting with event planners at IMEX and within the Tribe,” explained Brent Pearson, InsightXM CEO.
He added, “The Essentials product is our answer to the age-old issue that event professionals keep facing: not knowing where to start when it comes to pulling insights from their event data.”
InsightXM joined event technology collaborative, The Event Tech Tribe in June and is expanding on the partnership with the launch of the Essentials platform, which easily integrates with all of the Tribe members (Swoogo; TRC; Hubb; Glisser and EventOPS) as well as two more data sources selected by the customer.
“As someone who has planned many events myself, I know how liberating it will be for others to view key metrics, drill down into audience responses and work with pre-defined graphs, charts and dashboards,” said Marie-Claire Andrews, COO of Event Tech Tribe.
To simplify things even more for event planners, access to the platform is available for an annual price and can be activated when creating an event inside event registration provider, Swoogo.
“Brent has worked closely with us as he developed this fantastic next-level analytics package that I know Swoogo and Tribe customers are going to find extremely valuable,” said Leonora Valvo, Swoogo founder.
To learn more about InsightXM and the Analytics Essentials platform, go HERE.
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites.
Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May.
Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
A “New Wave for Mandalay Bay
A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay.
Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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