Latin American Exhibition Industry to Gather in Mexico

August 18, 2015

Exhibition industry leaders from across Latin America are heading to Mexico at the end of August for two major industry events: Reed Exhibitions Mexico’s ICOMEX, and the AMPROFEC annual congress.

ICOMEX, a part of Reed’s global IBTM business event series, takes place Aug. 24-26 at Centro Banamex, Mexico City. It will be followed by the 18th edition of the Mexican Association of Professionals of Fairs, Expositions and Conventions’ (AMPROFEC) annual congress in San Luis Potosi Aug. 26-29.    

The Latin American Chapter of global exhibitions association UFI will meet during the AMPROFEC congress on Aug. 28.

UFI will be represented by its president, Andrés López-Valderrama (Corferías, Bogotá); the three leaders of the Latin American Chapter, Juan Pablo Maglier (La Rural, Buenos Aires), José Navarro (EJ Krause de México) and Ligia Amorim (NurnbergMesse Brasil); as well as Nick Dugdale-Moore from UFI’s Paris headquarters. 

“Mexico, due to its strategic location, infrastructure and unique features, has been perceived in recent years as one of the most attractive markets in Latin America for the development of professional fairs,” said General Manager of EJ Krause de México José Navarro Meneses.

He added, “For this reason, the meeting of the Latin American chapter of UFI during the AMPROFEC Congress, which seeks to establish contact with the community of organizers of our country in order to enhance areas of cooperation and professional interaction, is of special importance.”

The general assembly of Latin American exhibition association AFIDA, also takes place during the Congress Aug. 27.

Mexico is the second largest economy in South America after Brazil and the 15th largest in the world. Its population of around 120 million has the highest per capita GDP in Latin America.

It also is a world leader in many sectors. The Mexican electronics industry is the sixth largest in the world after China, the United States, Japan, South Korea and Taiwan. 

Only last month Fira Barcelona announced a new partnership of its leading food show Alimentaria with ANTAD, the largest point-of-sale network in Mexico.

Together, they will launch ExpoANTAD & Alimentaria Mexico in March 2016. With most large international players already established in the country, and the Mexican industry looking to internationalise, UFI anticipates a great deal more international activity in the coming years.

“We are looking forward to our trip to Mexico, it is a great opportunity to strengthen our relationship with AMPROFEC and the leading industry players,”  Dugdale-Moore said .

He added,  “I am so grateful to the leadership of the Latin American Chapter for their enthusiastic support. Their presence in San Luis demonstrates how important Mexico is to UFI’s plans, and our commitment to helping both the Mexican industry and its players grow in partnership with us.”

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