LinkedIn Expands Virtual Event Capabilities

May 20, 2020

As the demand for virtual event platforms continues to increase, LinkedIn has entered the game. The social media giant has brought two of its offerings together — LinkedIn Live and LinkedIn Events — to create LinkedIn Virtual Events

The virtual event functionality allows brands to stream video content to their LinkedIn page, targeting followers or event attendees. One benefit the company is touting is a new video tab, making it easier for brands to share and archive their video content in an accessible manner.

LinkedIn

For video streaming, LinkedIn is partnering with third-party broadcasting partners including Restream, Wirecast, Streamyard and Socialive. Restream is currently offering extended free trials and enhanced onboarding support to LinkedIn Live users. Company officials say more partners will be added in the coming months. 

This tool is integrated with other LinkedIn functionalities, making it easy to promote to LinkedIn page followers through page and event feed posts. It’s also easy to extend personal invitations to first-degree profile connections.

With the current shift to virtual movement spurred by COVID-19, company officials say that LinkedIn Live is seeing 23X more comments per post and 6X reactions per post versus native video posts.  

As the platform doesn’t (yet) offer integration with paid registration tools or CRM systems, use cases are limited to free events.  

LinkedIn is hosting an informational webinar on using LinkedIn Live with LinkedIn Events on May 20 at 10 a.m. PT. Register here.

For an activation playbook that walks you through how to use the new LinkedIn Virtual Event functionality and provides examples, use cases and best practices, go here.

 


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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.