LVCVA Unveils Modern New Look for Las Vegas Convention Center Expansion

April 12, 2018

If the recently unveiled design drawings of its expansion project are any indication, the nearly 60-year-old Las Vegas Convention Center has a vibrant new look in its future.

Presented on April 10 by architects from tvsdesign to the Board of Directors of the Las Vegas Convention and Visitors Authority, the drawings depict an innovatively designed, modern-looking convention center as iconic as the city itself, according to Rossi Ralenkotter, CEO of the LVCVA.

“This is one of the most important days in the history of the LVCVA,” Ralenkotter said. “Southern Nevada’s economy is driven by tourism and this expansion will propel our convention center forward to enable us to maintain our status as the number one trade show destination in North America.” 

Last month, Geotechnical & Environmental Services (GES) began drilling for all footing locations at the site and is conducting subsurface explorations to determine soil properties and assist with engineering recommendations. Besides marking out the depths they hit caliche, ground water and past structures that may have been buried in the lots, GES is also sending core samples to a lab to determine any environmental impacts. 

The Las Vegas Convention Center District’s Phase Two is an $860 million expansion project that will add 1.4 million square feet to the existing facility, including at least 600,000 square feet of new exhibit space. 

Construction is expected to be fully underway by the fall and completed by the beginning of 2021, just in time for CES, according to LVCVA officials.

Late last year, the LVCVA’s Board of Directors finalized the selection of tvsdesign / Design Las Vegas to provide design services for the expansion project. 

“Our biggest goal was to give Las Vegas a convention center that will be iconic, with a design that nods to all of the very unique architecture in the city’s history, while also providing contemporary, cohesive design aesthetic across the entire property,” said Rob Svedberg, principal of tvsdesign.

He continued, “Being iconic in Las Vegas is different than being iconic in other places, and we really want this building to be unique in the marketplace and provide something no other convention center can, while also having a strong identity, so that when someone sees it, they immediately know that it’s the Las Vegas Convention Center.” 

Phase Three will entail the complete renovation of the existing 3.2 million-square-foot facility, with a projected completion date of 2023. The phased approach will ensure that no business is displaced during the construction and renovation. 

LVCVA staff worked in partnership with Cordell Corporation principal Terry Miller, the agency’s contracted owner’s representative, to develop the vision for the $1.4 billion, multi-year, four-phase expansion and renovation project.

Phase One, which includes a 20-acre outdoor exhibit area, more than 3,000 parking spaces and three acres of landscaped walkways, was completed in early 2017.

Each year, Las Vegas hosts approximately 22,000 meetings, conventions and trade shows, which directly support an estimated 54,800 jobs paying $2.3 billion in wages and salaries. 

In 2017, the Las Vegas Convention Center hosted 21 percent of convention attendees traveling to southern Nevada, which directly supported approximately 8,600 jobs, paying $375 million in wages and salaries. Including indirect and induced impacts, the LVCC’s attendees generated $2.1 billion in economic impact throughout the local economy.

The LVCC District Expansion (Phase Two) and Renovation (Phase Three) are expected to support nearly 14,000 construction jobs and nearly 7,800 full-time permanent jobs upon completion. The project will generate an additional $2.1 billion in economic activity during construction and upon completion will have an annual incremental economic impact of $810 million while attracting more than 600,000 additional visitors each year. 

The project will allow the Las Vegas Convention and Visitors Authority to pursue new business opportunities while also growing the shows currently held in the destination. 

Add new comment

Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.