Marketing Firm mdg Expands Its Footprint with Chicago Office Opening

May 24, 2017

Trade show marketing firm mdg has expanded its foorptint by opening a new office in Chicago to service several clients based in the area.

The downtown office will be led by Leana Salamah, account strategist and executive director, who has experience on both sides of the client/agency relationship.

Salamah was proactively recruited by ownership to serve as a strategic lead for existing Chicago clients and to be a resource for other association and for-profit event clients looking for audience acquisition solutions.

“Chicago, with its reputation as a world-class event destination and association headquarters, is an ideal location for mdg,” Salamah said.

She added, “By bringing the in-person component of the agency brand to the Midwest, we are better positioned to help these organizations achieve a broad range of objectives - from audience acquisition to membership development."

Some of the clients the Chocago office will serve include the National Restaurant Association, ISSA, BAI, the International Carwash Association and the Association of Equipment Manufacturers.

mdg owners Kimberly Hardcastle-Geddes and Vincent Polito said they believe in creating a footprint in the markets they serve, having opened branch offices in Washington, D.C., in 2013 and Reston, VA, in 2014.

“Our largest concentration of clients is still in the D.C.-Maryland-Virginia area, but next on the list is Chicago,”  Hardcastle-Geddes said.

She added, “This move will facilitate more face-to-face interaction between mdg and current and prospective clients, which, after all, is the driving force of the events industry itself.”

Polito echoed the sentiment and said, “Over the past couple of years, mdg has developed quite a bit of new business from clients in Chicago, Milwaukee and Indianapolis. As such, we want to ensure that we are readily available for meetings to discuss everything from big-picture strategy to day-to-day tactical execution to evaluating the results of our campaigns.”

The Chicago office will be staffed by a team of marketing strategists and live event experts and will be supported by mdg specialists (messaging, branding, digital, international marketing, VIP attendee acquisition, etc.) from the East and West Coast offices.

"mdg's presence in Chicago speaks to our city's importance as a leader in the meetings industry and will enhance Chicago's attractiveness to Midwest-based organizations in this space, as well as those looking for their next event venue,” said David Whitaker, president and CEO of Choose Chicago. 

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.