Marketing Strategist Ben Roth to Keynote HCEA’s Annual Conference
May 9, 2018
The Healthcare Convention & Exhibitors Association’s keynote speaker for the opening session of HCEAConnect, the association’s annual educational and networking event, Aug. 12-14, 2018 in Baltimore, will be Ben Roth.
He will kick off HCEAConnect with “A Hu-Machine Revolution – The Next Era of Modern Marketing”.
A Hu-Machine Revolution – The Next Era of Modern Marketing will dive into the discovery of modern marketing, highlighting key factors, common pressures and unique opportunities communities can anticipate facing – inside and beyond the healthcare industry, and relative to marketing, convention, and exhibition spaces.
“We are excited to have Ben Roth as our keynote at HCEA’s annual conference,” said Anne Trompeter, chair of HCEAConnect Education.
He added, “He’s such a dynamic and experienced speaker, and we hope that our attendees enjoy the insights he will be sharing. HCEAConnect is the only healthcare-focused event for convention and exhibit marketers and we are proud to bring Ben Roth to enrich the education at HCEA’s annual conference in August.”
Designer, Creative Director and Marketing Strategist, Roth has led teams, projects and agencies in nearly all capacities throughout his more than 20-year career.
From his internship with IBM back in 1992 through his roles as Chief Creative Officer and Brand Strategist, Roth has been a champion for an intelligence-led, human-first approach to strategic marketing.
He has garnered numerous industry and special awards for brands like Gatorade, Johnnie Walker, Smirnoff, NBC and The Home Depot.
His ground-breaking work for IBM was published in 2013 by The Columbia University Press, in a book written by the University of Virginia’s Darden School of Business, called “Solving Problems with Design Thinking.” He’s a self-proclaimed “disciple of experiences and experimentation.”
The HCEAConnect agenda will offer a lineup of education, networking, and other activities.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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