MeetingPlay + Aventri Acquires eventcore to Create End-to-End Event Management Platform
June 16, 2022
Event tech powerhouse MeetingPlay + Aventri (MPAV), which merged earlier this year to provide a comprehensive event planning and management solution for virtual, in-person and hybrid events, purchased eventcore, a leading event registration platform for organizations looking for customized solutions for the most complex events.
The acquisition positions MPAV as a premium platform for delivering innovative and impactful experiences through the entire event lifecycle. Known for pushing the envelope on technology advancements, MPAV provides a suite of premium solutions, including custom mobile event apps, venue sourcing, event marketing, onsite technology, strategic meetings management, data security and privacy, task management, ROI reporting and now, event registration. The addition of eventcore gives MPAV the ability to execute complex registration and furthers its commitment to provide customers with end-to-end solutions to make every event memorable.
MPAV’s strong lineup of products aims to support planners and organizers in the current environment, as they are seeking to implement the benefits of virtual and hybrid gatherings in their return to in-person events, and today, more than ever, event professionals need tailored solutions, according to Eric Lochner, CEO of MPAV.
“They have outgrown off-the-shelf tools and are looking to partner with an organization that understands their need to provide branded, unique, innovative events,” Lochner said. “We believe that our event management platform coupled with eventcore’s revolutionary registration solution will be a true game changer, [enabling] us to provide clients and partners with an unmatched level of enterprise-class service for events of every type and size.”
As part of the MPAV family of products, eventcore will be investing to further increase the depth and breadth of its platform, according to Mark Johnson, CEO of eventcore.
“We are excited to be joining an industry leader with a history of innovation and a long-term vision for growth,” said Mark Johnson, CEO of eventcore. “In joining MPAV, we can reach a wider scope of customers and partners by leveraging the best combination of eventcore’s custom registration solutions coupled with MPAV’s end-to-end event technology solutions.”
Providing highly customized technology solutions for event registration and tools to power world-class events, eventcore is designed to help clients analyze and take action on data insights at the first attendee touchpoint and beyond, leading to high ROE (return on events).
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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