MeetingPlay + Aventri Acquires eventcore to Create End-to-End Event Management Platform
June 16, 2022
Event tech powerhouse MeetingPlay + Aventri (MPAV), which merged earlier this year to provide a comprehensive event planning and management solution for virtual, in-person and hybrid events, purchased eventcore, a leading event registration platform for organizations looking for customized solutions for the most complex events.
The acquisition positions MPAV as a premium platform for delivering innovative and impactful experiences through the entire event lifecycle. Known for pushing the envelope on technology advancements, MPAV provides a suite of premium solutions, including custom mobile event apps, venue sourcing, event marketing, onsite technology, strategic meetings management, data security and privacy, task management, ROI reporting and now, event registration. The addition of eventcore gives MPAV the ability to execute complex registration and furthers its commitment to provide customers with end-to-end solutions to make every event memorable.
MPAV’s strong lineup of products aims to support planners and organizers in the current environment, as they are seeking to implement the benefits of virtual and hybrid gatherings in their return to in-person events, and today, more than ever, event professionals need tailored solutions, according to Eric Lochner, CEO of MPAV.
“They have outgrown off-the-shelf tools and are looking to partner with an organization that understands their need to provide branded, unique, innovative events,” Lochner said. “We believe that our event management platform coupled with eventcore’s revolutionary registration solution will be a true game changer, [enabling] us to provide clients and partners with an unmatched level of enterprise-class service for events of every type and size.”
As part of the MPAV family of products, eventcore will be investing to further increase the depth and breadth of its platform, according to Mark Johnson, CEO of eventcore.
“We are excited to be joining an industry leader with a history of innovation and a long-term vision for growth,” said Mark Johnson, CEO of eventcore. “In joining MPAV, we can reach a wider scope of customers and partners by leveraging the best combination of eventcore’s custom registration solutions coupled with MPAV’s end-to-end event technology solutions.”
Providing highly customized technology solutions for event registration and tools to power world-class events, eventcore is designed to help clients analyze and take action on data insights at the first attendee touchpoint and beyond, leading to high ROE (return on events).
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Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites.
Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May.
Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
A “New Wave for Mandalay Bay
A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay.
Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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