Meetings Mean Business Launches Business Leader Series
April 1, 2016
The Meetings Mean Business Coalition has launched a new business leader video series to showcase authentic stories of how and why meetings matter across all professions.
The inaugural three video vignettes reflect the widespread reach of meeting face-to-face, profiling a trade association, a not-for-profit, and a corporation.
MMBC will continue to debut new videos throughout the year to highlight how meetings build trust, foster engagement and generate new business
MMBC is bringing in outside voices to propel the campaign and help validate how meetings touch every industry. Those profiled speak to the many unique benefits of in-person meetings, sharing examples of positive outcomes for their companies and their own professional growth.
These personal stories and examples from those outside the meetings industry help generate more interest and credibility, allowing MMBC to advocate the value of meetings to decision makers in corporate America, Capitol Hill, and everywhere in between.
“Those in the meetings industry understand the power of face-to-face. It’s exciting to bring in outside voices to help spread our message,” said Michael Dominguez, co-chair of MMBC and senior vice president & chief sales officer at MGM Resorts International.
He added, “This video series illustrates the return on investment of bringing people together in-person and provides examples of how meetings foster personal relationships, drive positive outcomes and support strong communities.”
The video series captures a variety of stories that speak to the true impact of face-to-face – whether it’s the deal closed with a handshake, the motivating educational conference someone spoke at, or the innovative idea that wouldn’t have been possible without bringing people together under one roof.
These and future videos will showcase personal examples of how meetings have made the difference in executives’ lives and for their companies:
· Mike Gallagher, chief executive officer at the Entertainment Software Association, discusses how trade shows like E3 showcase new products and generate industry sales.
· Cynthia Fenneman, president and chief executive officer at American Public Television (APT), reflects on how the trust and personal relationships developed at conferences result in positive business outcomes.
· James Curleigh, president of Levi’s Brand®, shares how meetings help create the momentum and engagement for organizations to succeed.
MMBC focuses on showing the real power of what meetings, conferences, conventions, incentive travel, trade shows and exhibitions collectively do for people, businesses and communities.
Working with its diverse coalition members, MMBC brings to life the industry’s value story and champions the larger benefits of communicating face-to-face.
The coalition recently released a survey that found face-to-face meetings, conferences and events deliver topline growth and bottom line results for business leaders in the United States.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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