Messe Muenchen’s bauma China Attracts 191,000 Visitors to Shanghai

December 7, 2014

The bauma China 2014, the 7th International Trade Fair for Construction Machinery, Building Material Machines, Construction Vehicles and Equipment exhibition, held Nov. 25-28, attracted nearly 200,000 attendees to the Shanghai New International Expo Centre (SNIEC).

Despite the downturn in the market and the severe challenges facing the industry, bauma China still attracted 191,000 visitors, up from 180,000 in 2012, coming from 149 countries and regions.

International buyers in particular were strongly represented at bauma China: their numbers rose by 12 percent.

“After twelve years of development of bauma China, this show is now not only a platform for product presentation, but also a grand industry party for communication and cooperation for further growth,” said Eugen Egetenmeir, managing director of Messe München.

Li Fangyu, vice president of marketing China from Volvo Construction Equipment, said of the show: “bauma China 2014 is taking place in the midst of a recession in the construction machinery market. However, judging by the exhibitors and VIP customers we met here, the trade show is very encouraging. At such times, bauma China is giving us vitality, hope and spirit.”

After China, the top 10 visitor countries and regions abroad were Russia, Korea, Japan, India, Malaysia, Thailand, Singapore, Taiwan, Hong Kong and Indonesia.

“bauma China remains a must in our event calendar, on a local level as well as on an international level, as we have customers from South-East Asia, India, the Middle East, South America, Africa and Russia,” said Ulrich Reichert, CEO of Wirtgen China.

bauma China occupied all of the exhibition space – a total of 300,000 square meters – at the Shanghai New International Expo Centre.

This year’s show gathered 3,104 exhibitors from 41 countries (2012: 2,718 exhibitors from 38 countries), which is an increase of 14 percent compared to two years ago.

Dr. Sun Changjun, Vice President of Zoomlion, said: “bauma China is the biggest and the most important construction machinery trade show in China. It attracts leading construction machinery manufacturers from all around the world. It is significant to the industry and well-known among the industry professionals.”

Taking part in bauma China 2014 were 2,097 Chinese exhibitors. Exhibitors from outside China also featured strongly at the show, and interest in their innovations and advanced technologies was high. This year there was a continued rise in the number of international exhibitors. After China, the top five exhibitor countries were Germany, U.S., Italy, Korea and Japan. bauma China also featured nine national pavilions, from Austria, Finland, Germany, Italy, Korea, Spain, Turkey, UK and the USA.

This year, for the first time, a business matchmaking system was implemented at bauma China to facilitate contacts between exhibitors and visitors. Visitors were able to search detailed information the exhibitors had posted in the system, and thus target those exhibitors they were specifically interested in. Hundreds of advance contacts were made in this way and meetings arranged for the show.

The next bauma China takes place at the Shanghai New International Expo Centre Nov. 22-25, 2016. 

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.