Music China Gears Up to Help Music Businesses Prosper

September 11, 2018

Organized by CMIA, Shanghai INTEX, and Messe Frankfurt, Music China, as one of the most reputable musical instruments fairs in the world, will be held on Oct. 10-13 in Shanghai New International Expo Center.

With the rapid development of Chinese musical instrument market, Chinahas become a high manufacturing and consumption country of musical instruments around the world. Music China 2018, located in the economics centre of China, is now in the development opportunities of themusical instrument industry.

Launched in 2002, Music China is now the largest music show in Asia and the most well-known communication platform for trade, education and culture. This great show, which aims to provide valuable information and opportunities for the growing musical businesses, is the best gate-way to a multitude of business opportunities inChina and Asian markets.

This year, Music China will attract nearly 2,200 domestic and foreign exhibitors from 30 countries and regions. Assorted international and Chinese musical instruments will be presented in 138,000m2exhibition space, including 12 halls and 2 outdoor exhibition spaces.

To meet business growth, famous established brands, such as Marshall, Bluethner, Buffet, Fazioli, Fender, GEWA, Laney, Ludwig, Orange, Roland, Selmer, Samick, Schimmel, Steinway, Tama, Yamaha, Pearl River, Hsinghai, KHS, Jinyin, Fengling, and Shanghai No.1 National Musical Instruments Factory, have confirmed their attendances at Music China 2018. Both international top brands and local products with excellent quality and competitive price will be presented on site.

As a renowned music trade show, Music China offers various seminars and activities to helpprofessional buyers keep pace with the industry and provide music lovers with a memorable experience.

NAMM CMIA Industry Forum

As the most popular item in the industry every year, the NAMM CMIA Industry Forum will explain the development prospect of the world's markets. The hottest topic in musical instrument industry will be discussed, which is likely to reflect the trend of music markets.

Dealer training courses

The most classic event in the show which brings training in-depth and the forefront of the market. Worldwide speakers from professional industries will be invited to share their experience on business, sales, branding, management, new media usage and other hot issues.

New products release conferences

A great platform for the latest musical products launch. The announcements of various fancy new technologies are the best chance for dealers and visitors to learn the development of the world markets and experience the hottest musical industry skills in time.

Technical Symposiums 

This year several technical symposiums will also be held to promote scientific and technological innovation and deliver the latest information to professional visitors about piano tuning and so on.

The Global Forum on Chinese Traditional Music

The most famous performers and educators of traditional Chinese music will get together  to demonstrate the essence of Chinese traditional culture by seminars and performing. This year, Chinese traditional musical instruments like pipa, zheng, erhu and chin will be introduced.

Art Salon

Excellent performance which shows the brilliance of violin, piano and jazz music will be presented atArt Salon. Visitors have a great chance to talk with the world-famous artists face to face and enjoy the fantastic western music. And in the Violin Master Workshop -- the on-site workshop -- violin loves can watch violins being made by top violin craftsmen from all over the world.

Educational Programme

Music teachers, educators and education organizations are the leading actors in this programme, they present their teaching models and share new education ideas. Music education workers, for whom designed these events, will experience a high-efficient way to teach music and receive the first-hand information about the education market.

Kids Music Land

Kids will find lively activities, colourful musical instruments and friends in their age in this wonderful music castle. A new style of music study has been created in this place to make kids share the joy of music instead of sitting in a dull class. Here kids can try different kinds of instruments and learning music under the instruction of professional instructors and the accompany of parents.

Music Lab

At the Music Lab, technology and music are combined to make the magic show for every music lover. This year, the latest scientific skills in the music industry and the top brands in the whole market will be introduced.

Outdoor Live Shows

More than 600 performances are prepared to give everyone an inspirational experience. This carnival is ready to ignite everyone's passion in music this autumn.

 

Add new comment

Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.