New Business Deals: Cadmium, Sodexo Live!, IERP and More Announce New Partnerships, Renew Contracts
February 10, 2022
As the trade show and events industry continues its steady pace along the road to recovery, event-related organizations far and wide are forming new strategic partnerships and extending existing contracts at a rapid pace—take a look!
Cadmium
Cadmium, a leading provider of event and learning technology specializing in continuing educational, professional development and content management solutions, has partnered with systems integration and event staging solutions provider IMS Technology Services to simplify the vendor selection process for event planners. The partnership unites event management technology, event production and content management to strengthen the digital product and service offerings of both organizations.
Clients of IMS Technology Services can utilize Cadmium’s suite of event technology, including online registration, a mobile app, digital posters and learning management systems, while Cadmium will partner customers who will benefit from systems integration and event staging solutions with IMS Technology Services.
Sodexo Live!
Leading venue hospitality partner Sodexo Live! has renewed a multi-year partnership with the Raleigh Convention & Performing Arts Complex, for which Sodexo Live! provides catering services to the Raleigh Convention Center, Red Hat Amphitheater, Coastal Credit Union Music Park and Duke Energy Center for the Performing Arts.
Through the extension of the current agreement, Sodexo Live! will provide significant capital contributions for enhanced guest services, including new POS/CC systems, action stations, presentation items and equipment upgrades. Under the local leadership of RCC General Manager Jamie Jenkins, the Sodexo Live! culinary team is also a vital part of the convention center’s award-winning sustainability efforts.
International Exhibitor Representation Program
Late last year, the International Exhibitor Representation Program (IERP), providers of professional staffing for exhibitors unable to travel to show sites, announced new trade show clients and signings for 2022. These major events include CES 2022; World of Concrete; TISE–The International Surface Event; NAB–National Association of Broadcasters; International Food & Drink Event and Montgomery Group Exhibitions; NAMM; and NY NOW.
In 2021, IERP’s clients included The International Roofing Exhibition; Speciality & Fine Foods Fair (UK); and International Pool, Spa, Patio & Deck Expo. Domestic clients whose companies have travel bans in place or are short staffed have also taken advantage of the program.
Stetson Convention Services
Pittsburgh-based Stetson Convention Services, a leading full-service general contractor and decorator providing nationwide services for the convention, trade show, exposition and events industries, has once again been selected by B2B event producer Connect to help produce its 2022 Connect Spring Marketplace, set for May 22-24 at the Puerto Rico Convention Center, several hotel properties and Distrito T-Mobile in Puerto Rico. The agreement continues Stetson and Connect’s seven-year partnership.
Victory Productions
In mid-January, experiential and growth marketing agency Victory Productions joined as a division of Glenmore Industries to form a new multi-channel marketing agency, epIQ Creative Group. The launch transforms Victory into a full-scale demand generation marketing agency for associations, non-profits, events and brands.
According to epIQ officials, this new partnership will allow Victory to not only service its current clients in a deeper and richer capacity but also furthers its expansion into new technology and service offerings. Case in point: Its new on-site activation for live events, Show Better Zone, a full custom-graphic, premium-fabric turnkey booth system designed to modernize and energize the trade showfloor.
CloserStill Media
U.K.-based CloserStill Media, producer of market-leading B2B events, exhibitions and conferences, has partnered with U.S.-based Influence Group, producers of intimate buyer and community-led events for retail, senior living, food service, hospitality, workplace, healthcare and education business leaders.
According to CloserStill Media officials, partnering with the Influence Group team will bring a unique set of skills and event formats to CloserStill Media while allowing it access to new market sectors in North America. Meanwhile, Influence Group will retain its existing operating structure, with Michael Owens and Michael McCarthy leading the business as managing partners working alongside CloserStill Media’s U.S. leadership.
CompuSystems
Full-service registration provider CompuSystems Inc. will supply all registration, data analytics and lead capture services for CloserStill Media’s four U.S. veterinary industry conferences in 2022: Austin Vet, Chicago Vet, Wild West Vet and New York Vet.
The registration company also recently signed renewal deals with Specialty Coffee Association (SCA) and North American Association of Food Equipment Manufacturers (NAFEM), for which it will continue providing registration, data analytics and lead retrieval services for its trade shows and events.
Have a new business deal to share? Please send all announcements to lpsavas@tsnn.com.
Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook and LinkedIn!
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
Add new comment