According to the Freeman Show Organizer Data Pulse Survey, 74 percent of show organizers use event data to inform their event strategy, event objectives and planning. Yet nearly half of non-profit show organizers find it challenging to get meaningful insights from their event data.

“Research has shown that attendees go to an event to learn, network and have fun,” said Richard Maranville, chief digital officer at Freeman. “However, until now, the industry didn’t have an all-encompassing solution to compile metrics and data that ultimately could help increase audience acquisition, retention and engagement.”

By “now,” Maranville is referring to the newly launched Freeman Data Solutions, a suite of products and services that provide event data measurement and analytics. 

Designed to work together to provide a complete event technology system, Freeman Data Solutions can also be used individually. Offerings include:

• Fuzion by Freeman: Solves industry-wide integration challenges between digital solutions by connecting data across all points of the event life cycle to create a seamless experience for organizers and attendees.
• Quant by Freeman: Provides decision-based metrics via data visualization in one, real-time, role-based dashboard.
• Data Analysis (formerly ESI, which became part of Freeman in 2016): Delivers deeper insight into data while expanding data research and measurement and more than 50 years of industry benchmarks.
• Data Design: This team provides insight into what data needs to be collected to drive growth and creates a framework to support the collection of that data.
• Data Science: Freeman has partnered with the University of Southern California on a return on experience (ROX) environment study and the University of Missouri (UM) on a growth drivers study.

“The new Freeman Data Solutions enable event organizers to capture data to both define and redefine strategy and establish key performance indicators,” Maranville explained. 

He continued, “By identifying, measuring and mapping the data to achieve their goals and business objectives, they ultimately can improve the attendees’ experience.”

According to Ken Holsinger, Freeman’s vice president of data solutions, capturing and using data with purpose will be key to thriving in a rapidly changing event environment.

“We need to learn from the past, transform the present and predict the future,” Holsinger said. “That is the true value of data.” 

To learn more about the new Freeman Data Solutions, go HERE.

Photo credit: Freeman

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