People News: Tourism Vancouver’s New CEO, Plus More New Hires and Promotions  

May 21, 2020

Recent job reports from the Bureau of Labor Statistics are dismal, yet the good news is that some companies within the events industry are still making hires and promotions. Check out the latest news from this month.

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Royce Chwin was appointed president and CEO of Tourism Vancouver on May 15, following the 117-year-old organization’s extensive global search to fill this role. He was most recently CEO of Travel Alberta, and has also held roles with Destination Canada and Starbucks

“Royce’s unique understanding of the tourism industry and proven track record of leading passionate and effective teams will position Tourism Vancouver to be a leader in the years ahead,” said Robyn McVicker, the organization’s board chair. “I know that Royce will play an invaluable role as we rebuild after this time of enormous impact to reposition Vancouver as a vibrant destination on the international stage.”

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UFI, the Global Association of the Exhibition Industry, has hired Mina El Fazazi as head of global marketing and communications. She brings 15 years of experience within the exhibition industry to her new role, which will entail marketing and promoting UFI’s products and services for its members and the industry as a whole.

“We are delighted to welcome a senior industry professional like Mina to join the UFI Team,” said Sonia Thomas, UFI’s director of operations. “We are confident that Mina, with her very solid marketing and communications experience in the exhibition industry, will contribute to our mission to serve both our members and the industry.”

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DaniellaDaniella Middleton has been promoted to senior vice president of tourism for Development Counsellors International (DCI), a tourism and marketing economic development agency based in New York. In her new position, she’ll be stepping into tourism strategy, focused on unifying DCI’s Tourism Practice research, public relations, digital marketing, travel trade marketing and business events.

"Daniella has been integral to the success of some of the tourism world’s more creative activations throughout the U.S. and Canada,” said Karyl Leigh Barnes, president of DCI’s Tourism Practice. “Because of her intuition and ideation, we have seen destinations transform from devastated to recovery in record time. In the wake of COVID-19, this skill will be more necessary than ever before.”

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The Specialty Food Association’s board of directors this week announced the appointment of Bill Lynch as the organization’s interim president. Lynch, who has more than 20 years of experience with the association and previously served as vice president of engagement and experience, will take over leadership as current president Phil Kafarakis’s contract expires.

"The Specialty Food Association has undergone a significant transformation over the past few years, and we sincerely thank Phil for his leadership and guidance in pioneering programs that will have a lasting impact on the SFA and its over 4,000 Members,” said Becky Renfro Borbolla, SFA’s board co-chair. “We intend to build on these initiatives to continue the advancement of the association for years to come.”

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Hague Convention Bureau in the Netherlands has hired two new international sales managers to focus on the city’s specialist markets, including new energy, impact economy, IT and tech, and cybersecurity. Jeanine Dupigny will focus on MICE acquisitions in the new energy and impact economy sectors, utilizing her expertise in the industrial development, petrochemical and tourism sectors; and Nadir Aboutaleb, who was most recently with RAI Amsterdam convention center, will focus on developing special events in the IT and tech and cybersecurity sectors.

“Despite challenges facing our industry, there has never been a more important time to develop new relationships and promote destinations to key sectors in creative and personal ways,” said Bas Schot, head of the convention bureau. “Jeanine and Nadir are both specialists in their chosen fields, and I look forward to the impact they will have on The Hague Convention Bureau going forward.”

Have People news to share? Send an email to kogletree@tsnn.com for a chance to be featured next month. 

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.