Rest Up: An Inside Look at the Bathroom Activation at PCMA CL24

February 8, 2024

Have you ever considered sponsoring restrooms at an event? At PCMA Convening Leaders 2024 (CL24) in January, Montreal Business Events worked with Les Cabinets for the fourth year in a row to deliver a unique and memorable activation in one of the women’s and men’s bathrooms at the San Diego Convention Center.

We caught up with Les Cabinets Co-Founder Patrice Marier to get an inside look at the women’s bathroom activation to find out more about how his team manages the sponsorship and optimizes the attendee experience for events.

Here’s what you need to know:

PCMA bathroom sponsorship

How it worked: Montreal Business Events had signage (floor-to-ceiling wallcoverings) inside and outside of the restrooms. Les Cabinets provided pine-scented hand soap and hand cream, styling foam, hairspray, hair brushes, dental floss, mouthwash, nail files, Q-Tips, sanitary products, combs, mints, cotton pads, makeup remover and more. “It's a no tip formula but brought to you by a sponsor,” Marier said.

Why it matters: “We take care of absolutely everything, making sure the lights work, the taps work and the urinals work – we do everything with the products, flowers, furniture and plants,” he said. “If it's well managed, it's a prime spot because it's the only place where everybody has to go. PCMA now sees value in this square footage where before there was no value.” 

Staffing: Les Cabinets hires local talent to provide two hosts in each restroom at all times. The hosts wipe down the counters, greet the guests, restock supplies, pick up trash and so much more. “The first thing I ask people in advance on Zoom calls … are you comfortable to be in the bathroom? But the main thing is the host has got to smile because we don't want to be too serious. You have to be happy, and it makes a great atmosphere.”

PCMA bathroom sponsorship

Experience: “We did the Oscars and the Grammys. For PCMA, we started in San Francisco and did the bathrooms in Las Vegas, Columbus, Ohio and here in San Diego. We're already confirmed for Houston next year,” Marier said. His team has worked with events from Paris to Amsterdam.

Take it up a notch: “When the budget is there, we can create a wellbeing lounge outside the restroom and have a la carte services like makeup touch up, hair touch up, shoeshine, cellphone cleaning, a champagne bar or a scotch bar,” he said. “For a man to have a scotch at the urinal, that's epic.” 

How it’s priced: Marier provides a detailed quote based on the floor plan, furniture, location/travel, staffing, products, number of sinks and bathrooms, and days and hours. “So it depends,” he said. “It's funny, but it typically comes up to the value of a glass of wine per person.”

Want to know more? Watch the full interview here.

Know of a unique or memorable event sponsorship you'd like to share? Reach out to and


Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on LinkedIn!

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.