Shepard Bridges the Gap Between Digital Engagement and Event Strategy Through Partnership With Juno

May 27, 2022

Exclusively sponsored by Shepard

The need for show organizers to integrate a digital engagement strategy into their event plan continues to prevail as the industry progresses. While the evolution of the event landscape has posed new challenges, the industry shifts have also created an immense amount of opportunity.  

The idea of “connections were made, business was done, the show is closed, the job is complete,” is a methodology of the past when it comes to interacting with your audience. Now more than ever, organizers should be looking for ways to deliver omnichannel experiences for attendees and create options for their audience to engage through their preferred communication channel.

Shepard recognized this opportunity and partnered with Juno to fill the digital gap in event management. Through Shepard’s full-service capabilities and Juno’s digital engagement platform, this partnership provides a streamlined solution to bring and connect people together through multiple mediums.

Partnership Benefits

The advantage Shepard customers gain from Juno’s platform is the ability to meet and serve their audiences wherever they are. And the benefits don’t stop there. The platform simultaneously interacts with a user, while using AI technology to create a personalized customer experience. The result: synergy in attendee engagement, seamless connections and the right content delivered to your event community at the right time.  

In-Person Event Advantages 

  • Extend reach of audience beyond in-person attendees 
  • Showcase products and thought leaders
  • Engage audiences through gamification  
  • Utilize platform to conveniently access event content

Beyond the Event Advantages

  • Increase longevity of event content 
  • Engage year-round with attendees 
  • Continue building momentum from event traffic and engagement 
  • Prove value year-round with real-time visitor reporting and analytics

This partnership marks another stepping stone in Shepard’s effort to increase their full-service capabilities. Extend your reach, drive engagement—with Shepard and Juno, you can.


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Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.