Short and Long-Term Strategies Are Key to Greening Events

November 26, 2018

Events are mirrors of the organizations and industries they serve, reflecting their values and priorities. Therefore, it’s no surprise that green initiatives have flooded the events industry as more and more companies include sustainability goals and practices in their missions. And just as sustainable practices can be good for business, reducing costs and potentially raising customer loyalty, for example, they can also be great for events for many of the same reasons. 

Britt Zarling, vice president of corporate communications at Fiserv, notes that the company’s corporate values apply to all areas of its operations, including events.

“‘Do the right thing’ is one of our Fiserv values and it applies to every aspect of our work and defines our approach to corporate social responsibility,” Zarling explained. 

She continued, “As we support the communities where our people and clients live, work and play, we focus on making an impact in the areas of financial intelligence, health and wellness, education, and environmental stewardship – including our efforts to host a sustainable conference.” 

Because the topic is so broad, event planners need to take a holistic view of their events to establish short-term and long-term sustainability goals. In the short-term, planners often focus on low-hanging fruit, making simple operational and logistical changes that reduce their environmental footprint. 

To start, Robin Gold, head of production at the XD Agency, recommends planners identify places where they can cut and places where technology can replace traditional materials. 

“The three big things we promote to our clients like Fiserv, are eliminating scenic and instead using large wide-screen design as the backdrop for most shows; eliminating paper and instead focusing on meeting and event apps, and reducing the use of electricity by transitioning from projection to LED as well as using more energy-efficient lighting instruments,” she explained.  

Zarling mentioned that efforts to avoid waste and reduce the company’s use of plastic at events has become a significant part of its event production plan.

“Our meeting app reduces our use of printed materials, we use large format projection instead of scenic to avoid waste, we provide water coolers throughout the property and reusable water bottles in order to reduce plastic, and we use LED and other energy-efficient technologies,” she said. 

GES Senior Director of Account Management, Kris Truscott, says the effort to identify green opportunities in event production is ongoing.

“All year round, the GES team researches and tests sustainable products, and every year we find new products that we utilize at IMEX and other events,” Truscott said. “We also collaborate with facilities to have a true full-circle partnership on sustainability.”  

He continued, “As an example, the majority of the graphics products that we use for IMEX are sustainable. Outside of graphics, we utilize recyclable carpet, trash bins and work with IMEX on recycling badges and literature from the show.” 

Partnering with venues and other outside vendors can make the job of reaching sustainability goals more manageable. Mark Mulligan, director of operations at IMEX Group, says that having support from its partners like GES helps achieve goals and focus on long-term change.

“In the past three years we have eliminated vinyl banners, moved to recyclable carpet and added dedicated paper wastebaskets to the standard show package, all with the aim of reducing waste going to landfill,” he explained. “At every turn, GES has succeeded in sourcing sustainable alternatives in pursuit of our common goal and we look forward to continuing this journey together.”

Gold says changing the mindset when planning events is easy. 

“We just need to adapt our events the same way the world is changing – everything is driven by technology and smartphones and everything is getting increasingly energy efficient,” she said. “We use that same thinking for our events.”

While over the long term, companies might decide to produce a zero-waste event or take on other ambitious sustainability goals that match their organizational values, achieving short-term objectives is what will help move the needle right now – and changes in production can be easy to implement. Working independently or with partners, planners can use small steps to make big strides in reducing the environmental footprint of their events.

 

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on Twitter, FacebookLinkedIn & Instagram!

Add new comment

Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact