Tarsus and Association for PRINT Technologies Combine Forces on New Show
Tarsus Group and Association for PRINT Technologies are collectively launching a new event called Brand Print Americas, which will take place in lieu of PRINT 2020. The show is being planned for Sept. 15-17 at Donald E. Stephens Convention Center in Rosemont, Illinois, and will be co-located with the 2020 edition of Labelexpo Americas, the second-largest Labelexpo event after Labelexpo Europe.
We are delighted to collaborate with the Association for PRINT Technologies on the first Brand Print Americas,” said Lisa Milburn, managing director for Labelexpo Global Series and Brand Print. “By combining efforts where we see crossover among segments, we are strategically connecting the print supply chain. This will give printers and converters access to a huge platform for exploring all of their print needs and finding the right solutions at a single venue.”
There is a growing need for diversification in the print industry, as brands with labels and packaging requirements also must source printed materials to meet other marketing needs. Merging PRINT 2020 ito Brand Print Americas and co-locating it with Labelexpo Americas will bring the whole supply chain together in one place, offering greater opportunities to connect with printers, converters, manufacturers, suppliers and creatives.
“We are thrilled to merge PRINT 2020 into this new event and partner with Tarsus and Labelexpo on Brand Print Americas,” said Thayer Long, president of APTech. “This is a strategic response to the market as printers look to diversify their offerings and manufacturers want to maximize their marketing dollars by bringing audiences together under one roof.
He continued, “We are taking a collaborative approach to bring together two well-known brands, two unique audiences, and multiple market segments together.”
In addition to the Rosemont show, Brand Print will also host its first international show, Brand Print Thailand 2020, set for next May in Bangkok. It will be co-located with Labelexpo Southeast Asia 2020.
Photo credit: Association for Print Technologies