Tarsus Group Expands into North Africa with Egypt Venture

October 3, 2019

Tarsus Group has added Tarsus Egypt to its global network – the group’s newest division has been formed as a joint-venture partnership with Amr Shawki, a leading figure in the Egyptian exhibition industry and Chairman of local organiser, Egytec.

Tarsus Egypt will create a new B2B events platform for local and international customers to build valuable partnerships in the dynamic Egyptian and North African markets.

“Egypt has a population of 105 million and the fastest economic growth of all African countries,” said Tarsus Group CEO Douglas Emslie.

He added, “Its geographic, political and cultural position within the region as well as a large working-age consumer population have been key factors behind our move into the region.”

Tarsus Group also confirmed that the first event for the newly established division will be Zuchex Cairo, a replication of Zuchex Housewares and Kitchenware Fair Istanbul, the leading trade housewares buying exhibition in Eurasia.

Zuchex Cairo will be the first event of its kind in the region. Covering a total area of 3,400 sqm, the inaugural edition will place 150 exhibitors from Egypt, Africa, Turkey and Asia in front of over 5,000 professional buyers. It will offer exhibitors an opportunity to sample the Egyptian market in a cost-effective way, with the support of an experienced organiser. Zuchex Cairo is set to take place at the Cairo International Convention Centre (CICC) 11-13th November 2020.

“Tarsus Egypt will connect commercial and government buyers from Egypt and North Africa with new innovations, technology and products,” Emslie said. “We are very excited to announce not only the launch of Tarsus Egypt today but also our first event in the country, Zuchex Cairo; a replication of the hugely successful Zuchex Istanbul. We have huge ambitions for Tarsus Egypt, and plan to announce the next wave of event launches before the end of the year.”

Amr Shawki, Chairman, Egytec echoed Emslie’s thoughts: “Tarsus Egypt marries Egytec’s strong local reputation built over the past 30 years in delivering value to customers through well-attended international B2B events and strong government support, with Tarsus’ leading portfolio of brands, global sales network and entrepreneurial spirit. I am very excited by today’s announcement and look forward to working with the team at Tarsus Group to bring a raft of new and innovative events to Egypt.”

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.