Tarsus Group Holds Seven Successful Trade Shows in China

September 9, 2020

U.K.-based Tarsus Group successfully has delivered seven exhibitions over the course of just six weeks in China – a key territory for the business where it is one of the largest trade show organizers in operation.

The safe running of numerous face-to-face events across key verticals in the wake of Covid19 has been heralded as a positive indicator for a wider recovery in the global events industry, while also clearly demonstrating the capacity for live business events to be run in a safe and compliant way.

“The health and safety of our customers, attendees and staff guided every decision we made when planning and running these shows; whilst we were very keen to get back to staging events we wanted to ensure that we could do it safely and successfully,” said John Liu, CEO Tarsus China.

He added, “A huge amount of thanks also goes to our event partners, industry associations and the venues we worked with for helping us to meet all the measures necessary post Covid-19. It was exciting for us as a team to get a feel for what events are going to look like in the future and we were delighted to incorporate a hybrid model at some of our shows such as Hometex, to enable customers who could not physically be there to still participate.”

The events industry is one that has been particularly impacted by the repercussions of the global pandemic and has seen hundreds of events across the sector being postponed or cancelled entirely.

However, with exhibitions recognized as one of the most effective and targeted B2B marketing channels, demand for live events remains high with many businesses stating that they are missing the value delivered by face-to-face events and the role they play in driving economic recovery.

Kicking off July 10 with the Automotive Aftermarket Industry and Tuning Fair (AAITF) ,Tarsus China went on to deliver SIUF The International Brand Underwear Fair, the Zhengzhou Medical and Dental Fair, the West China Dental Show, Hometex, the Home Furnishing Expo and most recently, Guangzhou Prolight + Sound and Shanghai Rail and Metro, with all seven shows demonstrating positive results and very strong turn-outs – the combined events went on to host almost 4,000 exhibitors and more than 220,000 visitors over 380,000 sqm of exhibition space.

The organizing teams in Tarsus China worked closely with venues and event partners to ensure that the most stringent of health and safety requirements were delivered on-site and to meet all measures put in place by the Chinese government around live events.

Given the group’s significant global footprint, other divisions across the business as well as industry counterparts will see the recent shows as evidence of a burgeoning recovery for the wider events industry.

“I want to congratulate our team and partners in China for a fantastic run of events over the past few weeks,” said Tarsus Group CEO Douglas Emslie.

He added, “I think it’s fair to say they have given all of us a much needed boost of confidence and reason for optimism as we find our way forward on the back of the pandemic. Tarsus China have demonstrated that not only can B2B events be delivered safely but moreover that there is significant pent up demand for exhibitions and that we have a vital role to play in supporting industries as they seek to recover, innovate and rebuild supply chains in this very challenging period and beyond.”

Add new comment

Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.  Remodeled Guest Rooms MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites. Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation. Reinvented Luxury Experiences The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes. New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May. Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.  A “New Wave  for Mandalay Bay A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay. Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center  is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options. From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.