Tarsus Group Scores Second Acquisition in a Week with U.K.-based Smarter Shows
December 4, 2019
U.K.-based Tarsus Group, a global B2B media company, has acquired Smarter Shows, a U.K.-based exhibition and conference organizer.
The acquisition enables Tarsus to strengthen its position in the aerospace, automotive and manufacturing industry sectors while increasing its coverage of the related industry supply chains and opening up access to new verticals.
“Over the years, I have observed and admired what James [Reader] and the Smarter Shows team have achieved,” said Douglas Emslie, Tarsus Group CEO.
He added, “I’m pleased to be working with them to develop and expand the business going forward. This acquisition is a perfect fit with our strategy of combining organic growth, replications and strategic acquisitions to achieve our ambitious growth targets. I’m delighted to welcome the Smarter Shows team to Tarsus Group and look forward to an exciting future ahead.”
Founded in 2010, Smarter Shows has built a highly focused portfolio of B2B supply chain exhibitions and technical conferences held in North America and Germany, with a particular focus on the aerospace, automotive and materials industries.
Events in the Smarter Shows portfolio include FOAM Expo, Space Tech Expo, Ceramics Expo and other niche events.
“We’re delighted to announce the next phase of Smarter Shows’ development as part of Tarsus Group,” said Smarter Shows’ Co-founder and CEO James Reader.
He added, “We are proud of the reputation that we have built for delivering value to our customers along with our strong market knowledge and relationships; this deal represents a fantastic opportunity to further develop our events and international market presence, especially in China and the Middle East where Tarsus has very successful and established operations.”
James Reader will take up the role of non-executive chairman at Smarter Shows post acquisition, while joint Managing Directors Emma Stokes and Mindy Emsley will continue to run day-to-day operations from their offices in Brighton, England.
This is the second acquisition that Tarsus Group has made this week, with the first being New York City-based BizBash, a media and live events company that is part of Tarsus Connect.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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