Tech News: Interprefy, Shepard, StreamAlive and More Launch New Solutions, Merge Digital Capabilities

June 11, 2024

With summer right around the corner, event technology companies in the U.S. and abroad are forming partnerships and releasing new and updated solutions ­– some with the help of AI – to enhance event experiences for attendees, exhibitors and show organizers alike.

Inteprefy Launches AI-Powered Live Translation Solution 

In its quest to break down language barriers between international meetings attendees, multilingual meeting technology and services provider Interprefy unveiled Interprefy Now, a new mobile application that harnesses the power of AI to provide instant live translation in audio and text captions for small-to medium-sized face-to-face meetings.

Using just a smartphone without any pre-planning or technical setup of specialist equipment, meeting attendees can join multilingual conversations and listen and speak in their preferred language, by simply using their mobile microphone, earpiece or headset while real-time captions are displayed on their phone screens.

Interprefy

Interprefy Now is powered by Interprefy AI, a first-of-its-kind advanced automated live speech translation solution for meetings and events that Interprefy launched in April 2023, according to Interprefy officials.

“Interprefy AI can provide language access where the support from professional interpreters is considered impractical or unaffordable,” explained Oddmund Braaten, CEO of Interprefy. “Simultaneous interpretation is still a premium service, but Interprefy AI can help make language access available for a wide range of organizations and events with smaller budgets.”  

Braaten added that since its initial launch, Interprefy AI has been used in thousands of meetings and events by global organizations of all shapes, sizes and sectors, including finance, legal, pharma and NGOs, to cost-effectively bridge language gaps in a range of events.  

The solution is now available in 80 language combinations and can be used for in-person audiences and on major online meeting platforms such as Microsoft Teams, Zoom and ON24.  

Watch a demonstration video of Interprefy Now here. 

Shepard Enhances Its Solutions Network with Snöball

Nationwide event production company Shepard announced a collaboration with event marketing and audience growth solution Snöball to amplify the reach of its event marketing clients. By integrating Snöball into its Solutions Network, Shepard’s extensive suite of event services, the company aims to help its clients grow their event audiences.

Snoball

Using social media to extend event reach engagement and attendance growth, Snöball enables event organizers to create customized content for social media platforms, such as graphics, videos and messages. Event participants — including attendees, speakers, exhibitors and sponsors — are then encouraged to share this content with their social networks to generate excitement, increase awareness and attract more attendees.

The platform also provides analytics to track social media campaign performance, allowing organizers to assess the effectiveness of their marketing efforts, as well as refine and optimize their strategies for future events. 

“We are very excited about our new relationship with Snöball,” said Cory Smith, Shepard vice president of strategic services. “By integrating Snöball into our Solutions Network, we aim to bolster attendance growth — a crucial need for many of our clients and one of the key capabilities Snöball brings to the table.”

He added, “This integration will not only facilitate the creation of user-generated content but also extend impact beyond the event, enhance attendee engagement and elevate brand awareness.”

 

StreamAlive Unveils GenAI Capabilities 

Live audience engagement platform StreamAlive has added GenAI capabilities to its platform to help live streamers and presenters enrich their sessions by better understanding and connecting with their audiences. Focused on better listening and audience engagement, the AI-based audience engagement platform provides users with creative, thought-provoking and relevant questions to boost active participation for online, in-person and hybrid events across a variety of audiences.

StreamAlive
After entering the topic of a live session, StreamAlive's AI generates questions to ask your audience and pairs them with relevant audience interactions (polls, word clouds, spinner wheels, etc.).

Presenters and creators simply input their presentation topic and audience type into the platform, and the AI generates and recommends a list of polls and open-ended questions that can be used as prompts and conversation-starters to elicit audience responses and participation. Audience interactions are then captured and visualized in StreamAlive’s existing suite of visual interactions, such as Wonder Words and Talking Tiles.

While GenAI can help presenters and live streamers generate slide decks and content for their presentations, what’s been missing is GenAI content that helps presenters better understand and connect with their audiences on a personal level, according to Lux Narayan, CEO of StreamAlive. 

“Today, there are all kinds of GenAI-powered presentation makers that people can use to instantly build or enhance decks, including the images and text needed to speak to their audience,” Narayan said. “While these tools are great, we decided to flip the script and enable presenters to use GenAI to listen to others by tackling one of the most challenging parts of creating a presentation – ideating relevant and interesting questions to ask your audience, and then visually acknowledging their responses.”

StreamAlive works seamlessly with popular presentation and streaming platforms, including YouTube Live, Twitch, Zoom, Google Meet and Microsoft Teams.

eShow and Popshap Forge Partnership to Optimize Event Management

Interactive touchscreen solutions provider Popshap teamed up with event management software leader eShow to enhance event experiences by seamlessly integrating eShow’s event management solutions with Popshap’s onsite interfaces.

 Popshap

Through this merge, show organizers now have access to premium digital hardware, such as express registration kiosks, comprehensive wayfinding systems, dynamic session schedules, speaker information displays, digital sponsorships and immersive video wall integrations alongside a robust suite of event management solutions to help deliver more engaging event experiences that maximize ROI for all participants, according to eShow and Popshap officials.

“This partnership with Popshap marks a significant step towards the future of event technology, enabling seamless integration of our products into onsite interfaces,” said Raju Patel, CEO and founder of eShow. “It reflects our commitment to advancing solutions that enhance registrant engagement without adding any extra workload for our clients.” 

Popshap CEO Eitan Magid also expressed excitement about the partnership and its potential to transform event experiences for all participants.

“Through this partnership with eShow we’re excited to embark on a journey dedicated to enhancing the event experience for both exhibitors and attendees alike,” Magid said. “By amplifying technology resources and options, we aim to elevate ROI for all involved, fostering enhanced engagement and lead generation opportunities. Together, we’re revolutionizing the show experience, empowering participants with the tools they need to succeed.”

Have some event technology news to share? Reach out to lisa.savas@informa.com and danica.tormohlen@informa.com.

 

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on LinkedIn!

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.