TSNN Launches Research Division; First Report Focuses on Attendee Marketing Best Practices
Would you want to know what hundreds of other show organizers running all sizes of association and for-profit shows are doing to lure attendees to their events? What’s working for them and what’s not?
For the first time, TSNN is developing a series of unique research and benchmark reports tailored to the needs of convention and exhibition management leaders being offered through the new TSNN Research Division.
The studies analyze attendance marketing – which is the first report available: Attendee Marketing & Audience Development Trends & Best Practices Study – as well as exhibitor and sponsorship sales practices, detailed event management financials, technology and other key areas in-depth.
The studies provide need to have data, metrics, ratios and insights.
“It has always been our goal at TSNN to not only be the top news source for the trade show industry, but also to provide the data and research needed for show organizers to run their events successfully,” said Rachel Wimberly, TSNN’s president and editor-in-chief.
She added, “We are thrilled to be partnered with Michael Hughes and Access Intelligence/EMI to develop this exclusive series of reports. They are known for their high-quality and in-depth research, and we are confident the reports will be extremely valuable to the show organizer community.”
Michael Hughes, managing director of Research and Consulting with Access Intelligence/EMI, said, “The goal of these studies is to provide benchmarks and best practices covering the most important show management areas including audience development and communications, the attendee experience, exhibitor sales and operations to help both associations and for-profit event management groups make important decisions.”
He added, “What's also new will be the regular study updates to stay on top of rapidly accelerating trends and track changes over time.”
You can purchase individual study reports, or become a subscriber and receive the complete series of studies and other exclusive benefits.
The annual subscription to receive all six studies and additional exclusive content and value is $1,850. Please fill out the form HERE to order. See exclusive added value below.
You can order single-copy reports for $495 each (order below)
Must-Have Research Data & Analysis from TSNN & Industry Experts
The reports provide benchmarks and best practices studies based on surveys of a wide-range of convention, exhibition and conference producers.
The Reports include:
Attendee Marketing & Audience Development Trends & Best Practices Study – how show producers are driving high-quality, new and repeat attendees along with the most effective cutting-edge technology and social media practices. Buy
Attendee Experience Trends & Best Practices – enhancing the on-site experience is one of the top priorities for show producers; this study quantifies and analyzes critical trends to make your shows even more valuable to attendees.
Convention & Exhibition Management Financial Statistics – This study provides must-have, detailed revenue and expenditure benchmarks broken out for associations and for-profits, and by event size; use these unique metrics and ratios to improve your decision making.
Exhibitor & Sponsor Sales & Marketing Trends & Best Practices – one-of-a-kind study on how top event producers are working with exhibitors and sponsors to add value and drive revenue.
Event Technology Trends & Future Outlook – the pace of technological change is unprecedented and accelerating; use this data and analysis to stay ahead of the curve.
Convention & Exhibition CEO Survey – The View from the Top; a new study of the key issues impacting leaders of top exhibition management companies, including strategy, M&A, growth outlook and other key areas.
The reports will be published throughout 2016 and into 2017.
Value & Benefits: Insight for Critical Decisions & Strategic Planning
The reports provide unprecedented value and benefits to your entire team, including:
· Unique and in-depth benchmarks broken out for associations and for-profits.
· Easy to understand and use data and trend reports to help with key business decisions.
· Best practices insights with recommendations on how to be effective.
· On-going annual studies to track trends.
· Access to new ideas.
· Succinct commentary on what is happening in the industry and the outlook; not only the data, but what it means.
Annual Subscribers Receive Exclusive Added Value
Full program annual subscribers receive additional content and services as part of the subscription:
· First-look access – subscribers will get the report about two weeks before others can purchase.
· On-call access to report authors/research analysis to discuss the findings – up to a total of one hour of phone or email time per report.
· Primary benchmarks also provided in an Excel file format upon request.
· Upon request by subscribers, one PowerPoint developed covering key insights from one or more of the studies with up to 25 slides.
About the Studies
The reports are based on surveys of thousands of leading event producers conducted each quarter. Each report is 25- to 50-pages. The formatting is vivid and easy to read with a focus on charts, graphs and data tables. The text analysis focuses on key insights. Each report includes a key insights summary, full survey findings with text analysis, insight sidebars, charts, graphs and methodology statement. The reports breakout all of the findings for associations and for-profit organizers. Other data break-outs and cross-tabs are provided to add depth and value to the analysis.
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