TSNN Webinar – Leveraging Content Marketing to Enhance the Exhibition Experience

November 11, 2012

The latest in the TSNN Webinar Series, "Leveraging Content Marketing to Enhance the Exhibition Experience”, is a must-attend for anyone interested in learning how effective content actually can boost attendance to a live event.

This webinar is designed for both the show organizers and exhibitors and outlines ways to deliver content, including blogs, articles, newsletters, webinars and social media, which your attendees want.

The webinar will be held Nov. 14 at 1 p.m. ET. Please register HERE.

Every show strives to create awesome conference programming that will be motivational, as well as educational.

At the same time, exhibitors prepare for interactions with the attendees to inform them on new products and services. Those that attend an exhibition are hungry for quality information from the speakers and knowledgeable booth personnel. The cycle of content creation for a conference/trade show has taken on new aspects during recent years.

Joe Pulizzi, founder of the Content Marketing Institute, will be interviewed by Michelle Bruno, president of Bruno Group Signature Events, on this topic.

Not only is Pulizzi the go-to authority on content marketing, he is a show producer of several Content Marketing World events. His knowledge base encompasses all aspects for this conversation.

In this webinar, Pulizzi will provide the latest research on content marketing and address the following questions:

  • What content marketing tactics can be used to draw an audience to a show?
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  • How can the show leverage its content to the non-attendees, seeding future audiences?
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  • Can a show have a revenue stream from their content?
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  • How can the event leverage speakers throughout the year to generate interest in the event and create more revenue opportunities?
  • What pieces of content can be captured at a show to drive ongoing engagement?

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact