UFI Launches Sustainable Development Goals Database for the Exhibition Industry

June 12, 2019

Just in time for Global Exhibitions Day on June 6, UFI – the Global Association of the Exhibition Industry – launched a new report and online database designed to track global exhibitions industry sustainability initiatives and projects in keeping with the Sustainable Development Goals of the United Nations.

Initiated by UFI’s working group on sustainability and put together in collaboration with sustainability consulting and research firm Greenview, this first-of-its-kind resource showcases the environmental efforts of global event organizers, venues and service providers while inspiring others to launch sustainability projects under the UN framework.

“As the exhibition industry, we are connecting markets to foster trade and development [and] through our daily work, we help to drive the growth of economies and societies,” said Craig Newman, president of UFI. “With this new, publicly available online database, we want to grow the awareness of the United Nations’ Sustainable Development Goals and how exhibition industry players are contributing to catalyze a sustainable future for all.”

Developed in 2015 with the goal of achieving them by 2030, the SDGs were created as a blueprint for businesses, governments and individuals to achieve a more sustainable future. They address 17 global challenges, including poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. 

In the database’s first data collection phase, which was completed in early May, large global exhibition organizers such as Informa, Reed Exhibitions and Messe Frankfurt sent in submissions explaining how their organizations are contributing to the SDG agenda. A total of 20 exemplary submissions were accepted. 

The three entry types included:

·     Type I: Exhibition Theme: How the theme of the exhibition contributes to the SDGs

·     Type II: Exhibition Operation: How the operator of the exhibition contributes to the SDGs

·     Type III: Company’s Operations: How a company’s own operations contribute to the SDGs

Each submission demonstrated how that organization’s actions contribute to SDGs; how their actions were made possible; and quantified monetary, time and other impacts. This in-depth information sharing also included a section for feedback and lessons learned, which allows other industry professionals to learn from these valuable experiences.

According to UFI officials, the initial series of submissions reveals that the SDG approach is well established within the leadership of the exhibition industry. While all 17 SDGs were mentioned, SDG 12 on Responsible Consumption and Production was the most common, with 70 percent of submissions citing a contribution to this particular area of action.

Under this category, sustainable actions taken included purchasing from local suppliers whenever possible; reducing the usage of single-use plastics, and reducing food waste through composting or donation. Partnerships with suppliers, guests and local charities were often mentioned as key to achieving these goals. In addition, sustainability is increasingly becoming part of the business model, with venue operators stipulating environmental terms in their contracts.

The second most commonly cited SDG was SDG 8 on Decent Work and Economic Growth. This was not surprising, according to UFI officials, since exhibitions reach out to tens of thousands of people; and encompass all sectors of business, government and civil society, with a large value chain of partners and stakeholders. 

The first series of submissions demonstrated how the exhibition industry can touch SDGs in many different ways and have a meaningful collective impact while enjoying cost savings, especially through multi-stakeholder partnerships, according to UFI officials.

These best practices and innovative ideas have been compiled into a complimentary summary report, “The Exhibition Industry and the UN SDGs: Connecting People, Multiplying Impact.”

UFI’s second data collection phase, which began on June 6, is currently underway. Those interested in participating can contact chris@ufi.org

To learn more about UFI’s sustainability initiatives, go here.

 

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.