ViewPoint Interactive Solutions, Sacks Exhibits Team Up to Deliver Impactful Event Experiences

March 2, 2018

ViewPoint Interactive Solutions, creators of interactive touchscreen marketing and sales experiences, has formed a strategic relationship with Sacks Exhibits, a global provider of exhibits, events and show environments.

Announced from the floor of EXHIBITORLive in Las Vegas on Feb. 26, the collaboration is intended to help marketers deliver more captivating live experiences by combining creative engagement with advanced technology designed to excite and educate prospects.

“We had been looking to find a technology partner that could bring not only the most advanced touchscreen capabilities to our offerings but be able to create unique, niche features that are distinctive for our clients and help them in achieving a competitive advantage,” explained Michael J. Geljookian, senior account executive at Sacks Exhibits.

He continued, “ViewPoint does that and more. They can design to scale, making touchscreen solutions affordable and accessible to clients who never thought it was an option.”

Through its proprietary interactive technologies, ViewPoint offers highly customizable multimedia experiences and brand storytelling via the seamless integration of video, imagery, digital content and state-of-the-art animation.

By using ViewPoint’s virtual showcase, exhibiting companies can not only benefit from the ability to present entire product catalogs and consistent messaging at every touchpoint while collecting user analytics, but also realize significant cost savings by reducing shipping, booth space, drayage, power and printing expenses at trade shows and events.

For more than three decades, Sacks has been delivering exhibit and event programs for its wide range of clients, offering myriad exhibit and event experiences including custom exhibits, pop-up displays, tabletops, banner stands, modular exhibits and custom rental exhibits. The firm also specializes in event management, national sales meetings and experiential marketing.

“We’re excited to be working with the experts at Sacks who have an incredible, proven track record and share our desire to design experiences that are truly creative and relevant to each client’s business and their customers,” said Philip Chila, director of ViewPoint.

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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: