Winning With Webinars in 2023
November 15, 2022
Events are always evolving. Whether through the twists and turns of pandemics, or highs and lows of the latest event tech, events are a constant rollercoaster. No surprise that a huge goal of event marketers and planners is to make sure their event rollercoaster has the longest line of people waiting to ride their experience.
One event format, however, is constantly struggling to get up those hills to provide a thrill at the summit: webinars. They’re a necessity for just about every business, yet hosts and attendees alike find them to be a bit of a slog compared to other types of events they can participate in.
To help your business webinars into the new year, Hubilo gathered creative webinar ideas to get your efforts and your attendees to the top of that rollercoaster. Let’s dive into a few below.
The brawn of brainstorming
Everyone loves to share what they know when given the opportunity. You see it happen in chat sidebars and hands raised to come onto camera when attendees are itching to drop their knowledge to the entire audience.
One way to channel that energy is to host a brainstorming webinar. Now, instead of a one-way firehose of information you’re presenting to an audience, your attendees’ ideas become the content. Whether you use a mindmap tool like Miro (where everyone can collaboratively add and move around ideas to a collective theme) or breakout rooms to allow attendees to join smaller focus groups for a set time to hack a problem, the energy literally lifts the webinar into new heights and creates core memories for your audience.
The unexpected is underused
We’re all super familiar with the typical webinar agenda: introduction by a talking head, share presentation slides to the screen, talk/click through each slide, open it up for questions at the end. Your result is a very produced, yet very formulaic, business webinar.
Considering your audience likely ingests shows and social media, try to replicate that experience. Kick off the webinar with a person walking and talking from their phone. Add a little low, fun music in the background. Plot in some casual get-to-know-you questions and polls. Refer to something that’s trending or in pop culture (though avoid anything too polarizing).
These are just a couple of ideas for your webinars, and there’s more where those came from in Hubilo’s blog.
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites.
Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May.
Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
A “New Wave for Mandalay Bay
A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay.
Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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