TCEB Organises Forum to Prepare for Asean Economic Community

August 20, 2012

The Thailand Convention and Exhibition Bureau (TCEB) will organise a regional forum this year titled “AEC 2012: The Cutting Edge Strategy for MICE Industry” to strengthen Thailand and the region’s MICE sector ahead of the formation of the ASEAN Economic Community (AEC) in 2015.

A draft master plan is expected as a result of the forum, with attendees including delegates from the ASEAN Commercial Counsellor. TCEB expects the AEC formation to result in 100-percent growth for Thailand’s MICE sector, which will generate revenues of US$4.1 billion by 2016.

TCEB has identified four key themes for the forum:

1) Strategies for expansion of trading opportunities and investment for Thailand’s MICE industry;

2) Guidelines for Thai MICE operators doing business in ASEAN countries;

3) Guidance in drafting of regulations and risk management for Thai MICE operators following liberalisation under AEC;

4) Support for MICE operators from government agencies in ASEAN member countries.

Thongchai Sridama, acting president of TCEB, said, “For more than three years, TCEB has been implementing a comprehensive action plan to prepare the industry for ASEAN economic integration in 2015. We work closely with all concerned stakeholders in both the public and private sectors.

He added, "Together, we have implemented a comprehensive programme to prepare the industry for the challenges of economic integration, and to strengthen the capacity and competitiveness of individual MICE operators to allow them to benefit fully from the many opportunities presented by AEC.”

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.