American Heart Association, Ascend Integrated Media Partner to Offer Healthcare Provider Handbook in Tablet Format

December 16, 2012

Custom content agency Ascend Integrated Media and the American Heart Association have partnered to offer the association’s popular 2010 Handbook of Emergency Cardiovascular Care for Healthcare Providers in tablet format for iPads and iPhones via the iTunes store.


 
The quick-reference eHandbook includes information and treatment recommendations from the 2010 American Heart Association Guidelines for Cardiopulmonary Resuscitation and Emergency Cardiovascular Care.

The eHandbook provides healthcare professionals simple, easy-to-use algorithms and drug treatments, as well as step-by-step guides and checklists to help its users perform accurate steps for quality care.

The eHandbook sells for $20.99 via iTunes worldwide.


 
“Ascend was proud to partner with AHA on this important project,” said Eric Jacobson, Ascend’s vice president of media development.

He added, “Use of tablets in the healthcare industry is increasing at a rapid rate, so it’s strategic to offer the handbook in tablet format. In fact, according to Manhattan Research’s ‘Taking the Pulse 2012’ study, 50 percent of physicians specifically use an iPad for professional purposes.”

The recent American Heart Association’s Scientific Sessions conference was held Nov. 3-7 at the Los Angeles Convention Center and broke a record as the largest medical meeting ever held in the city.
 
AHA attracted approximately 20,000 cardiovascular medical professionals from five continents and also was the second largest citywide convention overall in Los Angeles.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.