Submitted by Anonymous (not verified) on Tue, 03/19/2019 - 07:58

For nearly 75 years, the National Hardware Show® (NHS) has served the home improvement industry as the largest B2B event for networking and sourcing the newest products and solutions, bringing together everyone from manufacturers, retailers, wholesalers, distributors, independent retailers and more! Attracting a worldwide audience of more than 30,000 industry professionals, NHS is the prime time place for face-to-face sourcing and finding the newest products and trends...and truly is the tool that powers the industry's businesses.

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Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!