Tarsus Group, Dyandra Promosindo Partner to Launch Indonesian Automotive Aftermarket Show
September 25, 2012
U.K.-based Tarsus Group has partnered with Dyandra Promosindo - organizer of the Indonesian Motor Show – in the launch of the inaugural AAITF Jakarta in March 2014.
This partnership is on the heels of Tarsus Group moving into the same market in China as the organizer of the China International Automotive Aftermarket Industry and Tuning Trade Fair (AAITF) – the world's leading automotive aftermarket exhibition.
AAITF Jakarta, which is estimated to have approximately 3,900 square meters (42,000 square feet) of space in Hall B of the Jakarta International Expo, will be the first aftermarket trade show in Indonesia with a specific focus on the fast-developing modification and tuning markets.
The exhibition also is expected to showcase more than 170 companies from the automotive aftermarket industry including products from the audio/visual,electronics, modification,decoration, careand maintenance categories.
In addition, 10,000 buyers are expected to take part in the three-day exhibition that will feature mainly international exhibitors showing new products for the Indonesian marketplace.
Tarsus Group’s partner on the show, Dyandra Promosindo, is a leading professional exhibition organizer, established since 1994, which has organized more than 200 exhibitions in Jakarta and other major cities in Indonesia.
Indonesia, which is ranked as 15th in world economic growth rankings, with 6 percent GDP growth forecast for 2012, is one of the newer emerging markets catching trade show organizers’ eyes as a place to expand.
Such rapid growth in the country is expected to increase car sales in Indonesia by up to 50 percent in the next five years.
With car sales approaching 1 million units per year, Indonesia is expected to become a critically important market for global automotive aftermarket suppliers, especially with a high percentage of Indonesians interested in modifying their vehicles.
This latest launch by Tarsus Group fits into its Project 50/13 objective of deriving half of the company’s revenues from emerging markets in 2013.
Earlier this year, Tarsus Group also expanded into the Turkish market by purchasinga 70-percent stake in Turkish Exhibition Company Life Media (Lifemedia Fuarcilik).
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