15,000 Visitors at Malaysian F&B Packaging, Labelling Expo

July 22, 2014

The 25th edition of the (extensively named) “Malaysia International Packaging and Labelling, Food Processing and Bakery Equipment and Plastic, Mould and Die Exhibition” was held in Kuala Lumpur last week.

Organised by ES Event Management, the exhibition was expected to attract 15,000 trade visitors from Malaysia and across Asia. In addition, more than 400 companies occupied some 800 booths at the Putra World Trade Centre.

Speaking at the exhibition, Deputy International Trade and Industry Minister Datuk Lee Chee Leong pushed Malaysian businesses to be more competitive and internationally-focused. He said, “It is very important for the local players to grow and become globally competitive, through product innovation and improved productivity, as well as venturing into the global market.”

The minister’s remarks also noted that the ASEAN Economic Community (AEC), which will come into effect in 2015, would also generate new, incremental trade opportunities for Malaysian exporters. In addition, Malaysia has six other free trade partners: Australia, China, India, Japan, South Korea and New Zealand.

According to UFI-BSG research, the trade fair industry in 2013 in Malaysia resulted in net space sold of approximately 300,000 m2 across nearly 80 events. The industry there should get a boost when new venue capacity (48,000 m2) is added in Kuala Lumpur in 2017 with the opening of the MITEC venue.

Add new comment


Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!