5 Gamification Examples to Enhance Engagement at Virtual Events
August 12, 2021
Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle.
Want your virtual events and conferences to feel more like fun and less like work? Here are 5 gamification examples to ease your attendees into an immersive experience.
- Have an engagement leaderboard: Leaderboards at virtual events are a reflection of attendee engagement with the platform, event, and other attendees. Introducing such a leaderboard to your virtual event is a great way of promoting meaningful conversations and ensuring attendees remain actively engaged across the span of the event.
- Organize networking games: Games are a perfect way to break the ice and facilitate networking at your virtual event. It would be best to have these games during networking breaks or at the beginning of your event. This helps drive more engagement and kills the monotonous “webinar” vibe. While the sky is your limit, some games to try are Bingo, Atlas, and Name the character.
- Encourage participation in chat and Q&A: In virtual events, attendees try to look for opportunities to interact with speakers and panelists. Incentivize this need for interaction by encouraging active participation. Keep asking attendees questions, they can respond to in the chat window. Keep reminding them of the option to post their questions for the speaker in the Q&A section.
- Reward social media mentions: Creating a buzz on social media requires significant time and resources. Gamifying this task can help you amplify the volume of conversation and mentions about your event on social media. Take this up a notch by doubling the attendee reward points for every five social media mentions on one platform.
- Gamify virtual booth participation: Virtual booths are those sections of the event where attendees, sponsors, exhibitors, and organizers can interact with each other. Rewarding attendees with bonus points for virtual booth participation can amplify the virtual event experience by many folds.
Gamify the event in a way that motivates attendees to engage, interact, and enjoy the event. When attendees leave the event feeling happy and satisfied they are more likely to become your biggest cheerleader and help you realize your larger goals.
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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