5 Ways a Client Experience Team Brings Your Hybrid + Virtual Event Closer to Success
June 22, 2022
An event is a culmination of months of meticulous planning. Everything—from laying out the plan to conducting dry runs to post-event marketing—falls in the event planner’s arsenal. The result? Stress, stress and more stress.
But what if you had someone to share the stress (read load)? That would be much better, right? Well, that's where a designated client experience team comes into play. This team is available with you throughout the event providing real-time support and post-event reporting and analytics. Here are five reasons to have a client experience team in your green room.
#1 Aligning your event and company goals
Be it increasing your revenue, session engagement, post-event NPS score, sponsorships or brand awareness, a client experience team will be right there to help you build a strategy before you dive into the event.
So if you’re hosting a virtual job fair, and your goal is to advertise different recruiters, a client experience manager (CXM) would recommend you include virtual booths to bring awareness to each company and its offerings.
#2 Executing onboarding and dry runs
A client experience team makes it easier to adopt new technology. They will walk you through the platform, share best practices and answer customer questions as much as needed. They'll provide video guides to help you get started at your own pace and they'll help you put together dry runs to reduce the chances of problems during the event. This is an opportunity for you to identify technical problem areas in advance and get them addressed long before the event.
#3 Enabling third-party integrations
Technology is a helpful tool for event organizers, but it can be overkill to adopt every single tool out there. Work with a client experience manager who has experience integrating technology, and find third-party applications that are a perfect fit for your needs. By doing this you will also save yourself from the hassle of integrating new technology because the CXM has it covered for you.
#4 Troubleshooting and debugging
It is Murphy’s world, and in his famous words - everything that can go wrong will go wrong. But when you’re an event organizer, you know that the show must go on. With a designated client experience team you’ll get real-time event support and they’ll troubleshoot any technical issues that occur as your event progresses.
#5 Gathering and analyzing post-event data
You don’t want to finish your event wondering what worked and what didn’t. A client experience manager will help you put together the right data, measure your event's ROI, identify the engagement levels of your audience, speakers and sponsors and give suggestions for your future events.
You can also invite your designated CXM to your event debrief meetings to discuss your event’s performance and action items for future events.
Want us to aid you with our white-glove support for your events? Request a demo to learn more
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites.
Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May.
Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
A “New Wave for Mandalay Bay
A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay.
Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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