5 Ways a Client Experience Team Brings Your Hybrid + Virtual Event Closer to Success
An event is a culmination of months of meticulous planning. Everything—from laying out the plan to conducting dry runs to post-event marketing—falls in the event planner’s arsenal. The result? Stress, stress and more stress.
But what if you had someone to share the stress (read load)? That would be much better, right? Well, that's where a designated client experience team comes into play. This team is available with you throughout the event providing real-time support and post-event reporting and analytics. Here are five reasons to have a client experience team in your green room.
#1 Aligning your event and company goals
Be it increasing your revenue, session engagement, post-event NPS score, sponsorships or brand awareness, a client experience team will be right there to help you build a strategy before you dive into the event.
So if you’re hosting a virtual job fair, and your goal is to advertise different recruiters, a client experience manager (CXM) would recommend you include virtual booths to bring awareness to each company and its offerings.
#2 Executing onboarding and dry runs
A client experience team makes it easier to adopt new technology. They will walk you through the platform, share best practices and answer customer questions as much as needed. They'll provide video guides to help you get started at your own pace and they'll help you put together dry runs to reduce the chances of problems during the event. This is an opportunity for you to identify technical problem areas in advance and get them addressed long before the event.
#3 Enabling third-party integrations
Technology is a helpful tool for event organizers, but it can be overkill to adopt every single tool out there. Work with a client experience manager who has experience integrating technology, and find third-party applications that are a perfect fit for your needs. By doing this you will also save yourself from the hassle of integrating new technology because the CXM has it covered for you.
#4 Troubleshooting and debugging
It is Murphy’s world, and in his famous words - everything that can go wrong will go wrong. But when you’re an event organizer, you know that the show must go on. With a designated client experience team you’ll get real-time event support and they’ll troubleshoot any technical issues that occur as your event progresses.
#5 Gathering and analyzing post-event data
You don’t want to finish your event wondering what worked and what didn’t. A client experience manager will help you put together the right data, measure your event's ROI, identify the engagement levels of your audience, speakers and sponsors and give suggestions for your future events.
You can also invite your designated CXM to your event debrief meetings to discuss your event’s performance and action items for future events.
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