a2z Launches New Business Intelligence & Reporting Engine for B2B Events Industry

September 27, 2018

Cloud-based event management and marketing solutions technology provider, a2z has officially launched its new Business Intelligence & Reporting Engine for the B2B events industry.

Now available to a2z’s existing clients at no additional cost, this robust, state-of-the-art engine is designed to help event management teams mine and visualize their data with extra ease. 

“When there are too many numbers in a report, our eyes start to glaze over,” said Rajiv Jain, president and CEO of a2z. “One big part of this release is that you can see the data, you can group it and you can slice and dice it.”

He added, “This reporting engine would make the client perform at a very different level as well. They can visualize their own data and start to get the insight and actionable items out of this tool now a whole lot more.”

Suitable for shows of all sizes, the engine offers a wide array of user-friendly data visualization, comparison and sharing tools to help make analysis and distribution easier than ever, including eye-catching charts and graphics. 

Key features include:

  • Business Intelligence (BI) platform
  • Intuitive, interactive user interface with drag and drop features
  • Powerful data visualizations
  • Multi-event, multi-dimensional reporting
  • Rules-based and user-driven workflows
  • Comprehensive report sharing, emailing, scheduling and printing features

“Show organizers can now tell the story they see in the data,” Jain explained, “It’s also easy to share and distribute, making it very easy to share the insights in a timely manner.”

He added that it’s also possible now to schedule automatically downloaded reports. “Your boss, for example, can receive every Monday morning and you will be the hero,” Jain said. 

He continued, “This feature is unique in the exhibitions industry. It’s rare to be able to do comparisons on the fly, without having to import data from a lot of different sources. In the past, exposition teams had to do it all manually (but) they can now do it in a very visual way. That makes it an extremely powerful resource.”

According to a2z officials, the new BI & Reporting Engine is another component in the tech company’s ongoing initiative to provide the events industry with access to meaningful, predictive data to inspire innovation and faster growth.

As an example of this, Jain cited a2z’s StAR (Strategic Analysis Report) service, which helps executives make more effective, data-driven decisions for their future shows, along with the CEIR Exhibitor Retention Benchmarking Dashboard Tool as solutions that are contributing to more insightful decision-making in the industry.

“We are excited to preview a2z’s new BI & Reporting Engine,” said Manuel Lemus, business manager with Emerald Expositions, which participated in a2z’s beta program. “It’s a powerful solution for data mining and visualization and will prove very useful for our entire suite of events.”

He continued, “I’m glad that a2z is bringing such cutting-edge reporting capabilities into its solutions to make self-service analyses easier. We’re looking forward to creating multi-faceted reports for our brands so that, moving forward, our show management teams can make even more insightful projections and decisions.”

To learn more, visit a2z’s blog


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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.