Alibaba and UBM to Roll Out Initiatives at Fashion Events
January 25, 2016
Following the announcement in December of their strategic partnership, UBM and Alibaba have outlined the first steps in their collaboration. The two companies will begin their cooperation at the 2016 edition of the Materials Manufacturing & Technology Fair (MM&T) and Fashion Access events.
UBM’s partnership with Alibaba will allow exhibitors to join Alibaba’s Trade Assurance (TA) programme for free before the event as well as onsite. The exhibitors will have a TA logo displayed in both their FashionNetAsia.com and Alibaba showrooms. Exhibitors who join the TA programme will also be eligible to access an onsite matching service provided by Alibaba during the trade fairs.
Buyers will be able to join a scheme under which all orders placed onsite with TA exhibitors will be covered by a US$2,000 protection service. Eligible buyers will also receive an Inspection Coupon as well as have access to the VIP Lounge.
Partner Voices
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.
Delivering a Personal Experience
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