The Art of Maximizing Results from Webinars in 2023
Webinars are a great way to host internal meetings, conduct team training and deliver unique brand experiences to existing and potential clients. While some brands use webinars as a part of demand gen strategy, others vouch for their effectiveness in lead generation. Studies suggest that the average webinar generates 500-1000 leads and has a 55% conversion rate. This looks great in numbers, but it takes a lot of effort to achieve these results in practicality.
Emails, custom landing pages, social media promotions, and branded communities are some ways to promote your webinar. While your best approach will depend on your particular brand, our experts believe in a people-centric marketing approach.
As Gloria Zhu, Director (Demand Gen) at Hubilo, shared with us during In Any Event, brands must realize that their customers are, after all, people. Marketers must promote their events keeping in mind that they need to sell brand experience from a human perspective.
Webinars are great for meeting new people, creating brand awareness, and building communities around your offerings. They help you garner actionable customer insights to schedule further touchpoints.
According to Morgan Chaney, a B2B marketing veteran, virtually connecting with your target audience via webinars is critical to building relationships in your industry. It helps you dig deeper into your audience's challenges and plan activities centered around solutions to their challenges at a deeper level.
Give your customers an undeniable reason to attend your webinar. People love everything that has the potential to bring value. This “value” may include substantial information, material gifts, and more. Understanding your target audience and knowing how they define “value” is essential.
Cutting-edge technology offers excellent support to host webinars. Tech integrations can also help your sales and demand generation team by getting vital customer data. Analytics and reporting get the pulse of your audience and enable you to create the right pitch. This gets your pipeline rolling and drives revenue.
At least 57% of marketers host 50 or more webinars per year. In this scenario, standing out is challenging but not impossible. Years of experience, expertise, some fine-tuning, and, yes, a secret sauce make it easier. If you want to find out what’s this secret sauce, explore our exclusive webinar  for a power-packed discussion digging deep into the topic.