ASAE Foundation Undertakes New Content Strategy Research Project

October 18, 2017

ASAE Foundation recently has launched a new research project called, “Association Content Strategies for a Changing World.”

The project will explore how association leaders are navigating the shifting content development and management landscape.

Not only will the project look at the positive impacts of strategic approaches to content, but it also will examine the emerging challenges organizations face when creating content and its dissemination.

This study is made possible by a grant from Angerosa Research Foundation and Stratton Media Strategies.

The Angerosa Research Foundation was established by Stratton in 2004 in honor of long-time associate, Angela Angerosa, who was passionate about association media and research.

“Thanks to Angerosa Research Foundation and Stratton Media Strategies, the ASAE Foundation will conduct a robust research project that will help educate leaders in our community on why it’s critical to strategically disseminate content to their audiences,” said ASAE Executive Vice President and ASAE Foundation President, Susan Robertson, CAE.

She added, “We will outline best practices and provide direction on how to align them with your organization’s business goals.”

ASAE Foundation is partnering with three consultants to execute this project: Carrie Hane of Tanzen, Dina Lewis, CAE, of Distilled Logic, and Hilary Marsh of Content Company, who are part of the collaborative research team.

The team will use a mixed-methods approach to gathering qualitative and quantitative information through broad surveys as well as in-depth interviews with associations of all varieties, sizes and scope.

"Developing and effectively managing content is critical to an organization's success. While associations are rich in content, they don’t always have the tools or strategies to harness that resource across the full organization to maximize staff resources and meet member needs,” said Debra Stratton, president, Stratton Media Strategies.

She added, “This ground-breaking study will provide essential data to guide associations in developing an integrated approach to creating and disseminating content. I’m so pleased that our foundation and company could underwrite this much-needed effort.”

Final report, tools, and resources will be available next Fall.

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