ASAE Technology Conference & Expo Spotlights Mobile Apps, the Cloud

December 31, 2012

When 637 executives recently gathered for the American Society of Association Executives Technology Conference & Expo in early December at the Walter E Washington (D.C.) Convention Center, they walked away knowing not only the latest technology showcased by more exhibitors, but also the latest trends to keep an eye on.

“With the Technology Conference & Expo, association professionals are trying to stay on top of the trends impacting the community,” said ASAE President & CEO John H. Graham IV, CAE.

He added, “Participants discussed new ways to connect with their members, the notion of big data and what that means for associations, and strategies on how to move their organization to the next level.” 

During the collocated CIO Summit, Gartner Research identified the top 10 tech trends for 2013.  

Of these trends, association CIOs identified Strategic Big Data, Actionable Analytics, Hybrid IT and the Cloud, as well as Mobile Apps and HTML5 as the trends most affecting associations.

 Brian Solis, the Opening General Session speaker, provided a new vision of business and how to stay connected with your audience through new touchpoints.

He emphasized that people are collaborating in different ways, associations need to embrace a world of adaptation and the rise of the connected consumer called Generation C.

He also discussed the five moments of truth and how that can work in your favor.

During the Closing General Session, Dion Hinchcliffe examined how social media is the dominant form of communication and provided examples of how organizations increased their bottom line by using social media tools.

Mobile is the key data point, and global data will be a huge challenge for organizations. He advised attendees if they choose to be inactive in this space, then a new intermediary will form a presence and it will be the primary place where your members will engage, and not with your organization.

The 2013 Technology Conference will take place Dec. 3-5 back at the Walter E. CC.

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