Ascend Integrated Media Streams Healthcare Convention & Exhibitors Association's Annual Meeting Sessions
June 24, 2012
Even if you couldn’t be at the Healthcare Convention & Exhibitors Association’s annual meeting June 23-26 in Orlando, Ascend Integrated Media introduced AscendStreaming – live streaming video – of sessions held during the event.
“During this year’s annual meeting, we are pleased to showcase this technology that HCEA believes will prove valuable for members,” said Jackie Beaulieu, executive vice president of HCEA.
She added, “Video-streaming allows members who are unable to attend the event to experience the great presentations. It essentially extends the value of our conference and increases our reach.”
Ascend, in partnership with Digitell, streamed the opening keynote address by James Spellos, CMP, president of Meeting U.
Two afternoon general sessions also were streamed: HCEA State of the Industry Report given by Frank Skinner, executive director of HCEA and Anatomy of Strategy – A Get to the Heart of the Matter Moment with Cassandra Costello, manager of marketing and sales operations for Actelion Pharmaceuticals US, Inc., and Jerry Gerson, corporate training and measurement for marketech360.
All three sessions were archived and are available OnDemand on the www.HCEA.org Web site.
"There is so much valuable content at each of our clients' events. This is another way that we help them share it with their membership," said Rhonda Wickham, Ascend Media's vice president of content.
She added, "If members are unable to attend an event, they can still benefit from the streamed presentations as if they were sitting in the room with their colleagues. They can view it live or see it at a later, more convenient time through the OnDemand version."
Videostreaming helps associations drive attendance, reach new members, extend the value of the event's content and develop new revenue streams for their meetings.
According to Ascend, benefits of AscendStreaming include the following:
Syndicast sessions live to exhibitor websites and portals
Rerun sessions as live webcasts
Provide sessions OnDemand for portable usage
Capture and archive all of your events for OnDemand access any time you wish
Full reporting allows you to track your ROI
"Videostreaming doesn't replace the value gained by actually attending an event in person. However, it provides a terrific value-add for your membership as well as helps to reduce the carbon footprint," said Ascend CEO Cameron Bishop.
He added, "Our new offering of AscendStreaming serves as a natural extension of clients' next events and offers them a cost-effective way to extend their reach."
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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