Ascend Integrated Media Streams Healthcare Convention & Exhibitors Association's Annual Meeting Sessions

June 24, 2012

Even if you couldn’t be at the Healthcare Convention & Exhibitors Association’s annual meeting June 23-26 in Orlando, Ascend Integrated Media introduced AscendStreaming – live streaming video – of sessions held during the event.

“During this year’s annual meeting, we are pleased to showcase this technology that HCEA believes will prove valuable for members,” said Jackie Beaulieu, executive vice president of HCEA.

She added, “Video-streaming allows members who are unable to attend the event to experience the great presentations. It essentially extends the value of our conference and increases our reach.”

Ascend, in partnership with Digitell, streamed the opening keynote address by James Spellos, CMP, president of Meeting U.

Two afternoon general sessions also were streamed: HCEA State of the Industry Report given by Frank Skinner, executive director of HCEA and Anatomy of Strategy – A Get to the Heart of the Matter Moment with Cassandra Costello, manager of marketing and sales operations for Actelion Pharmaceuticals US, Inc., and Jerry Gerson, corporate training and measurement for marketech360.

All three sessions were archived and are available OnDemand on the www.HCEA.org Web site.

"There is so much valuable content at each of our clients' events. This is another way that we help them share it with their membership," said Rhonda Wickham, Ascend Media's vice president of content.

She added, "If members are unable to attend an event, they can still benefit from the streamed presentations as if they were sitting in the room with their colleagues. They can view it live or see it at a later, more convenient time through the OnDemand version."

Videostreaming helps associations drive attendance, reach new members, extend the value of the event's content and develop new revenue streams for their meetings.

According to Ascend, benefits of AscendStreaming include the following:

Syndicast sessions live to exhibitor websites and portals

Rerun sessions as live webcasts

Provide sessions OnDemand for portable usage

Capture and archive all of your events for OnDemand access any time you wish

Full reporting allows you to track your ROI

"Videostreaming doesn't replace the value gained by actually attending an event in person. However, it provides a terrific value-add for your membership as well as helps to reduce the carbon footprint," said Ascend CEO Cameron Bishop.

He added, "Our new offering of AscendStreaming serves as a natural extension of clients' next events and offers them a cost-effective way to extend their reach."

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.