ASM Global and Marketplace Events Team Up to Create World’s Largest Consumer Show Network

October 28, 2021

ASM Global, the world’s leading producer of entertainment experiences, venue management, event strategy and management, and Marketplace Events, the largest producer of B2C shows in the U.S. and Canada, have forged a multi-year content and programming alliance that builds the world’s largest and most diverse network of consumer shows at the more than 200 ASM Global venues across North America.  

As the leading content provider for venues worldwide, ASM’s roster of programming partners already includes some of the largest global event promoters, including Live Nation, AEG Presents, Feld Entertainment, Cirque du Soleil and Mecum Auctions.  

The formation of this strategic partnership closely follows the expansion of ASM’s development and live event programming division, including the recent appointment of industry veteran John Boyle as its global chief content officer.

“This past year in only our second year of existence, we have doubled down on our commitment to strengthening and expanding our position as the global leader in content and programming,” explained Ron Bension, president of ASM Global. “Our new partnership with Marketplace Events…further reflects this commitment and is a tremendous win not just for ASM venues, but also for millions of additional show attendees and exhibitors who can now enjoy our amazing live experiences.”

The new partnership will leverage ASM’s internationally experienced team to simplify and streamline the event planning process and extensions into new markets, while Marketplace Events will also receive access to the live event industry’s top expertise and ASM’s extensive marketing resources to drive increased exposure, maximize revenue opportunities and enhance attendee experiences.   

“In partnership with ASM’s diverse portfolio, depth of resources, unparalleled track record and event programming knowledge, we will now have the opportunity to produce more consumer shows with more total square footage in North America than any company ever,” said Tom Baugh, CEO of Marketplace Events.  

As a company that produces an industry-leading consumer show every five days on average annually in North America, including the home, garden, wedding and holiday categories, Marketplace Events executes more than 70 shows in 34 markets that attract 22,000 exhibitors and nearly 2 million attendees annually, according to Marketplace officials. Its shows are some of the most successful and longest-running consumer events in North America, including market-leading shows in Minneapolis, Atlanta, Indianapolis, Vancouver, Calgary and Montreal, some of which have thrived in their markets for more than 75 years. 

In March, ASM Global and Marketplace Events announced the launch of new annual home shows that will take place at Houston’s NRG Park in February and October, beginning in spring 2022. The partners also announced a third annual home show to be held in the Jacksonville market, set to launch in May 2022. 


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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: